Advanced Google Analytics
- Offered byGoogle Analytics Academy
Advanced Google Analytics at Google Analytics Academy Overview
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Advanced Google Analytics at Google Analytics Academy Highlights
- Earn a certificate from Google Analytics Academy
- Learn from industry experts
Advanced Google Analytics at Google Analytics Academy Course details
- For individuals who want to enhance their knowledge and skills in the field
- Understanding the complex journey of users and attributing conversions to various touchpoints
- Creating tailored data points to track specific campaign elements or website functionalities
- Identifying and analyzing groups of users based on shared characteristics for deeper understanding
- Defining sophisticated user segments for targeted marketing and personalization efforts
- Advanced Google Analytics walks you through how data gets collected and processed into readable reports
- You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business
- The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website
Advanced Google Analytics at Google Analytics Academy Curriculum
Unit 1: Data Collection and Processing
Lesson 1: Google Analytics data collection
Lesson 2: Categorizing into users and sessions
Lesson 3: Applying configuration settings
Lesson 4: Storing data and generating reports
Lesson 5: Creating a measurement plan
Unit 2: Setting Up Data Collection and Configuration
Lesson 1: Organize your Analytics account
Lesson 2: Set up advanced filters on views
Lesson 3: Create your own Custom Dimensions
Lesson 4: Create your own Custom Metrics
Lesson 5: Understand user behavior with Event Tracking
Lesson 6: More useful configurations
Unit 3: Advanced Analysis Tools and Techniques
Lesson 1: Segment data for insight
Lesson 2: Analyze data by channel
Lesson 3: Analyze data by audience
Lesson 4: Analyze data with Custom Reports
Unit 4: Advanced Marketing Tools
Lesson 1: Introduction to remarketing
Lesson 2: Better targeting with Dynamic Remarketing
Lesson 3: Course Summary
Advanced Google Analytics at Google Analytics Academy Entry Requirements
- Education: Graduate
- Not mentioned
Other courses offered by Google Analytics Academy
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