Google Analytics for Power Users
- Offered byGoogle Analytics Academy
Google Analytics for Power Users at Google Analytics Academy Overview
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Google Analytics for Power Users at Google Analytics Academy Highlights
- Earn a certificate from Google Analytics Academy
- Learn from industry experts
Google Analytics for Power Users at Google Analytics Academy Course details
- For individuals who want to enhance their knowledge and skills in the field
- Understand how different groups of users behave and identify key differences that drive conversions
- Visualize user journeys through your website and pinpoint optimization opportunities
- Track specific elements and activities relevant to your business goals for deeper insights
- Attribute conversions accurately across multiple touchpoints in complex user journeys
- Create sophisticated user segments based on detailed criteria for targeted marketing and personalization
- Google Analytics for Power Users builds on learners' advanced understanding of Google Analytics
- Now that you're familiar with the range of features Analytics offers, put your knowledge into action
- Learn and practice techniques for comparing users who convert with those who don't, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance
Google Analytics for Power Users at Google Analytics Academy Curriculum
Unit 1: Understand users
Lesson 1: Course Intro
Lesson 2: Which users are converting and which aren't?
Lesson 3: How can you see which platforms to develop or optimize for?
Unit 2: Attract high-value traffic
Lesson 1: Which traffic sources bring in the most value?
Lesson 2: How can you customize your channels for increased actionability?
Lesson 3: When should you send your newsletter emails?
Unit 3: Improve site engagement
Lesson 1: What KPIs should you use for your content site?
Lesson 2: Which pages are helping conversions?
Unit 4: Improve product performance
Lesson 1: How can you drive more product purchases?
Lesson 2: Which products are performing the best and worst on your site?
Lesson 3: Where are people dropping out of your checkout process?
Lesson 4: Course Summary
Google Analytics for Power Users at Google Analytics Academy Entry Requirements
- Education: Graduate
- Not mentioned
Other courses offered by Google Analytics Academy
Student Forum
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