Google Analytics for Beginners
4.9 /5- Offered byGoogle Analytics Academy
Google Analytics for Beginners at Google Analytics Academy Overview
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Go to Website  |
Credential | Certificate |
Google Analytics for Beginners at Google Analytics Academy Highlights
- Earn a certificate of completion
Google Analytics for Beginners at Google Analytics Academy Course details
- Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters
- Learner will learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts
- The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking
Google Analytics for Beginners at Google Analytics Academy Curriculum
Unit 1: Introducing Google Analytics
Lesson 1: Why digital analytics?
Lesson 2: How Google Analytics works
Lesson 3: Google Analytics setup
Lesson 4: How to set up views with filters
Unit 2: The Google Analytics Interface
Lesson 1: Navigating Google Analytics
Lesson 2: Understanding overview reports
Lesson 3: Understanding full reports
Lesson 4: How to share reports
Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reports
Lesson 1: Audience reports
Lesson 2: Acquisition reports
Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
Lesson 1: How to measure Custom Campaigns
Lesson 2: Tracking campaigns with the URL Builder
Lesson 3: Use Goals to measure business objectives
Lesson 4: How to measure Google Ads campaigns
Lesson 5: Course review and next steps
Other courses offered by Google Analytics Academy
Student Forum
Anything you would want to ask experts?