Advanced Tools for Digital Marketing Analytics
- Offered byCoursera
Advanced Tools for Digital Marketing Analytics at Coursera Overview
Duration | 20 hours |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Go to Website  |
Credential | Certificate |
Advanced Tools for Digital Marketing Analytics at Coursera Highlights
- Earn a certificate from Unilever
- Add to your LinkedIn profile
- 27 assignments
Advanced Tools for Digital Marketing Analytics at Coursera Course details
- Predictive Analytics
- Mobile Marketing
- Marketing Automation
- Machine Learning
- scaling strategies
- Ethics
- The Advanced Tools for Digital Marketing Analytics course explores cutting-edge tools and technologies that are transforming the landscape of digital marketing analytics such as marketing automation and scaling strategies, predictive analytics and algorithms, video and mobile marketing trends, as well as artificial intelligence (AI), natural language processing (NLP), and ethics
- You'll also walk through preparing a portfolio and supporting a career change to digital marketing analyst
Advanced Tools for Digital Marketing Analytics at Coursera Curriculum
Marketing automation and scaling strategies
Welcome to digital marketing analyst professional certificate
Welcome to advanced tools for digital marketing analytics
Marketing automation and scaling strategies
Benefits of marketing automation
Marketing automation
Popular marketing automation tools
Scaling campaign efforts
Case studies: scalability of a campaign strategy
Marketing automation and scaling strategies summary
Unilever positioning statement
Digital marketing analyst professional certificate syllabus
Successful marketing automation
Selecting a marketing automation tool
What we did: selecting a marketing automation tool
Using software to improve marketing efficiency
Techniques for scaling marketing campaigns
Introduction to marketing automation
Activity: Practice selecting a marketing automation tool
Software applications for marketing automation
Activity: Practice recommendations for automation and scaling
Scaling strategies for campaigns
Marketing automation and scaling strategies
Activity: Marketing automation plan
Predictive analytics & algorithms
Welcome to applications of predictive analytics in digital marketing
Use predictive analytics to enhance strategies
Case studies: impact of predictive analytics on performance
Case studies: implementation of predictive analytics tools
Developing a predictive model
Predictive analytics and algorithms summary
Applications of predictive analytics
Predictive analytics tools
Regression analysis
Predictive analytics techniques
Translating predictive data
Predictive model application plan
Activity: Practice identifying opportunities to apply predictive analytics
Applications of predictive analytics in digital marketing
Predictive analytics tools and techniques
Developing a predictive model for marketing strategy
Predictive analytics and algorithms
What do you think?
Video & mobile marketing trends
Welcome to the future of video marketing in the digital marketing channel mix
Video content
The role of mobile marketing
Mobile marketing trends
User experience in mobile marketing
Best practices for optimizing video content
Strategies for mobile app marketing
Video and mobile marketing summary
Evolving landscape of video marketing
Use video content to drive engagement, brand awareness, and conversions
Components of mobile marketing ecosystem
Techniques for enhancing video engagement
Best practices for mobile marketing
Activity: Practice aligning video content with marketing purpose
Future of video marketing in the digital marketing channel mix
Activity: Design the customer experience for a mobile app
Role of mobile marketing in integrated digital marketing
Optimizing video and mobile marketing campaigns
Activity: Mobile marketing strategy
Video & mobile marketing trends
Artificial intelligence (AI), natural language processing (NLP) & ethics
Welcome to artificial intelligence (AI), natural language processing (NLP) & ethics
AI and machine learning
Advantages of AI and machine learning
Current use of AI and machine learning in marketing operations
Possible future applications
Natural language processing (NLP)
Role of NLP
Ethical considerations of AI in digital marketing
Artificial intelligence (AI), natural language processing (NLP) & ethics summary
Overview of marketing analyst role
Positioning yourself for a career in digital marketing
Continuous learning and professional development
Digital marketing analyst certificate summary
AI applications
Better decision-making and efficiency
NLP techniques to enhance customer experience
What we did: ethical considerations
AI-driven marketing
Best practices for ethical considerations
Crafting an effective digital marketing analyst resume
Preparing for digital marketing analyst job interviews
Building a professional portfolio for digital marketing
Artificial intelligence (AI), natural language processing (NLP) & ethics summary
Benefits of AI and machine Learning in digital marketing campaigns
Incorporating AI and machine learning in marketing operations
NLP and its impact on digital marketing
Ethical considerations in digital marketing with AI
Activity: Practice identifying opportunities and red flags
Preparing for a job as a digital marketing analyst
Activity: Pull a portfolio together
Artificial intelligence (AI), natural language processing (NLP) & ethics
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