Advertising and Creative Marketing with Advertising Week
- Offered byFutureLearn
Advertising and Creative Marketing with Advertising Week at FutureLearn Overview
Advertising and Creative Marketing with Advertising Week
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Advertising and Creative Marketing with Advertising Week at FutureLearn Highlights
Advertising and Creative Marketing with Advertising Week
at FutureLearn
- Duration 2 weeks
- Weekly study 3 hours
- 100% online Learn at your own pace
Advertising and Creative Marketing with Advertising Week at FutureLearn Course details
Advertising and Creative Marketing with Advertising Week
at FutureLearn
Skills you will learn
More about this course
- Executing an advertising campaign starts long before you make the campaign itself. You need to understand the aims of the campaign, the channels you can use to reach people, and how you are going to measure the outcome.
- On this two-week course, you'll discover the process of creating an advertising campaign, from defining your campaign goals and understanding what you should promote in the ads, right through to measuring your success rates to help you improve.
- You'll delve into the key forms of advertising to help you answer the questions of who you are trying to reach, and where they are.
- From outdoor to digital, social media to TV, you'll understand the best channels you should use to reach the people you're keen to connect with.
- Once you have done the planning for your ads, you'll examine the best ways to budget and track campaigns for effectiveness.
- You'll learn how to create your ads, whether you'll be putting them together or commissioning an agency to do the work for you.
- You'll also understand what objectives and key performance indicators (KPIs) you should be using in your advertising strategy to ensure you can adapt your plan, learn more every week, and implement changes that improve your success rates.
- By the end of this course, you'll have the knowledge to implement an effective advertising strategy that speaks directly to your customers.
Advertising and Creative Marketing with Advertising Week at FutureLearn Curriculum
Advertising and Creative Marketing with Advertising Week
at FutureLearn
Advertising and Creative Campaigns
Welcome to Advertising and Creative
The Goal of Advertising
Understanding Your Audience
Assessing Your Marketing Channels
Reflect On Your Learning
Advertising and Creative Executions
Advertising and Creative Budgeting
The Creative Work
Measuring Campaign Success
Test Your Knowledge
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