John Hopkins University - Advertising with Facebook 

Introduction to the Facebook Social Media Marketing Professional Certificate

Advertising with Facebook Ads Manager Overview

Introduction to Daniel Kob

Careers in Digital Marketing

First Steps in Facebook Ads Manager Overview

Tools to Advertise on Facebook

Ad Placements

The Facebook Ad Auction

Campaign Structure

Set Up Your Ad Account

How to Navigate Ads Manager

First Steps in Facebook Ads Manager Conclusion

Advertising with Facebook Course Syllabus

How to Be Successful in This Course

Professional Certificate Job Search Resources Overview

User Interface Note: Professional Certificate Content

Community Guidelines

Glossary of Terms

Introduction to Ads Manager Practice Quiz

First Steps in Facebook Ads Manager Quiz

Determine Your Campaign Objective and Budget

Determine Your Campaign Objective and Budget Overview

Set a Campaign Objective

Examples of Campaigns in Ads Manager

Determine Your Campaign Budget

Set a Budget in Ads Manager

Campaign Bid Strategies

Determine Your Campaign Objective and Budget Conclusion

Overview of Available Campaign Objectives

Determine Whether You Fall into a Special Advertising Category

Campaign Bid Strategy Guide

A/B Testing

Find the Campaign Objective that Matches Your Business Goal Practice Quiz

Determine Your Campaign Objective and Budget Quiz

Select Your Audience, Platforms and Schedule

Select Your Audience, Placements and Schedule Overview

Introduction to Audiences in Ads Manager

The 3 Types of Audience

Core Audiences

Introduction to Facebook Pixel

Custom Audiences

Lookalike Audiences

Choose Ad Placements in Ads Manager

Optimization & Spending Controls

Schedule Your Ad Set

Estimate Your Audience Reach

Select Your Audience, Placements and Schedule Conclusion

Targeting Options for Core Audiences

Overview of Available Ad Placements

Creating an Audience in Ads Manager Practice Quiz

Select Your Audience, Placements and Schedule Quiz

Create Your Ads and Evaluate Your Campaign Results

Create Your Ads and Evaluate Your Campaign Results Overview

Ad Formats

Create Your Ads in Ads Manager

Edit and Troubleshoot Your Campaign

Understand Your Campaign Performance

Analyze Your Campaign Results

How the Campaign Objective Determines Your Key Metrics

Create Your Ads and Evaluate Your Campaign Results Conclusion

Overview of Available Ad Formats

Adhering to Policies in Ads Manager

Guide: Analyzing Your Campaign Results

How to Create Your Ads in Ads Manager Practice Quiz

Create Your Ads and Evaluate Your Campaign Results Quiz

Build Your Own Campaign in Facebook Ads Manager

Build a Full Campaign in Facebook Ads Manager Overview

Campaign Brief for Ads Manager Walk Through

Campaign Creation in Ads Manager Walk Through

Project Overview: Build A Campaign in Facebook Ads Manager

Congratulations!

Interviewing & Job Search Planning

Advertising with Facebook Quiz