An Introduction to Consumer Neuroscience & Neuromarketing
5.0 /5- Offered byCoursera
An Introduction to Consumer Neuroscience & Neuromarketing at Coursera Overview
Duration | 26 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
An Introduction to Consumer Neuroscience & Neuromarketing at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 26 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
An Introduction to Consumer Neuroscience & Neuromarketing at Coursera Course details
- How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
An Introduction to Consumer Neuroscience & Neuromarketing at Coursera Curriculum
What is Neuromarketing all About?
Introduction to this Course
An Overview of the Brain
Case: Knutson et al + Pessiglione et al, method = fMRI
PET and MR Scanners
Main Course Readings
Module 1 - What is Neuromarketing all About?
What is Neuromarketing all About?
Attention & Consciousness
Attention & Consciousness
Interview with Kyle Nel
Tools - Neurovision
Studies & Methods - Attention & Consciousness
Module 2 - Attention & Consciousness.
Attention & Consciousness
Sensory Neuromarketing
Sensory Neuromarketing
Studies & Methods - Sensory Load Chart
iMotions - Interview with Peter Hartzbech
Interview with Per Møller part 1
Interview with Per Møller part 2
Module 3 - Sensory Neuromarketing
Sensory Neuromarketing
Emotions & Feelings, Wanting & Liking
Emotions & Feelings, Wanting & Liking
Case: Kirk et al + Ramsøy EEG, metode = EEG
Interview with Steve Genco
EEG method
Module 4 - Emotions & Feelings, Wanting & Liking
Emotions & Feelings, Wanting & Liking
Learning & Memory
Learning & Memory
Case: McClure et al + , metode = eye-tracking + memory test
Interview with Richard Silberstein
Module 5 - Learning & Memory
Learning & Memory
Neuroethics and Consumer Aberrations
Neuroethics and Consumer Aberrations
Interview with Jan Trzaskowksi
Interview with Carl Marci
Is Neuromarketing Unethical?
Module 6 - Neuroethics and Consumer Aberrations
Other courses offered by Coursera
An Introduction to Consumer Neuroscience & Neuromarketing at Coursera Students Ratings & Reviews
6 Ratings- 4-56
Student Forum
Anything you would want to ask experts?
ManagementSalesSales and Business DevelopmentAn Introduction to Consumer Neuroscience & Neuromarketing