Coventry University - An Introduction to Macro Environmental Analysis and Business Strategy
- Offered byFutureLearn
An Introduction to Macro Environmental Analysis and Business Strategy at FutureLearn Overview
An Introduction to Macro Environmental Analysis and Business Strategy
at FutureLearn
Duration | 2 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Credential | Certificate |
An Introduction to Macro Environmental Analysis and Business Strategy at FutureLearn Highlights
An Introduction to Macro Environmental Analysis and Business Strategy
at FutureLearn
- Earn a certificate upon completion
An Introduction to Macro Environmental Analysis and Business Strategy at FutureLearn Course details
An Introduction to Macro Environmental Analysis and Business Strategy
at FutureLearn
Skills you will learn
More about this course
- In this two-week course for business students and managers, you’ll explore the definition of business strategy and unlock the potential of the macro environment
- You’ll have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment
- The course will look in-depth at the benefits and costs of globalisation for business, and what the barriers to global business are
An Introduction to Macro Environmental Analysis and Business Strategy at FutureLearn Curriculum
An Introduction to Macro Environmental Analysis and Business Strategy
at FutureLearn
Contexts of strategy and decision making
Welcome to the course
Origin of strategy
Globalisation and its impact on strategy
Summary of the week
Macro Analysis
Welcome to Week 2
Introduction to the PEST model
Understanding institutions
Summary activities
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An Introduction to Macro Environmental Analysis and Business Strategy