Coventry University - An Introduction to Macro Environmental Analysis and Business Strategy 

This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation

• In this course you'll have the opportunity to explore the definition of business strategy and will unlock the potential of the macro environment.
• You'll have a chance to discuss the concept of strategy and globalization and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalized environment.
• The course will also allow you to explore the macro environment using the PESTLE framework. PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental) is an important business-analysis tool that allows you to uncover the key factors influencing an organisation from the outside.