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An Introduction To Neuromarketing 

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An Introduction To Neuromarketing
 at 
Coursera 
Overview

What you will learn from ?An Introduction To Neuromarketing?

Duration

8 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Intermediate

Official Website

Explore Free Course External Link Icon

Credential

Certificate

An Introduction To Neuromarketing
 at 
Coursera 
Highlights

  • Tangible career benefit
  • Access to videos, quizzes, and assignments
  • 100% online
  • Reset deadlines according to schedule.
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An Introduction To Neuromarketing
 at 
Coursera 
Course details

Skills you will learn
Who should do this course?
  • Intermediate-Advanced marketers
What are the course deliverables?
  • Pick up skills like Consumer Behavior, Marketing, Consumer Neuroscience and Neuromarketing.
  • On purchasing the course, one can access all course materials as well as graded assignments. Upon completing the course, the electronic Certificate can be downloaded, printed or added to the LinkedIn profile.
More about this course
  • How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.

An Introduction To Neuromarketing
 at 
Coursera 
Curriculum

What is Neuromarketing all About?

Attention & Consciousness

Sensory Neuromarketing

Emotions & Feelings, Wanting & Liking

Learning & Memory

Neuroethics and Consumer Aberrations

An Introduction To Neuromarketing
 at 
Coursera 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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An Introduction To Neuromarketing
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