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Analysis of Business Problems 

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Analysis of Business Problems
 at 
Coursera 
Overview

Duration

9 hours

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Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Analysis of Business Problems
 at 
Coursera 
Highlights

  • 25%
    got a tangible career benefit from this course.
  • Earn a shareable certificate upon completion.
  • Flexible deadlines according to your schedule.
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Analysis of Business Problems
 at 
Coursera 
Course details

More about this course
  • When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting.
  • In this culminating course, it?s time to use the business tools you have learned throughout the specialization to solve this real business problem. To help you as you develop a solution to the GAS GAS dilemma, in the Capstone you will also learn a six-step analysis of business problems methodology. By the end of the course, you will understand how to weave together considerations from accounting, finance, marketing and organizational behavior in order to arrive at a sound decision that will positively impact the firm?s future.

Analysis of Business Problems
 at 
Coursera 
Curriculum

Course Overview and Week 1-Analysis of Business Problems: Capstone

Introduction to Capstone

What is Gas Gas? Company Promo Video

1. Week 1 Intro

2. The Role of the Manager

3. Structured vs. Unstructured Problems

4. Finding Solutions to Unstructured Problems

5. Introducing Six Steps to Solving Problems

6. Criteria and Alternatives

7. From Analysis to Action

8. Hamlet & Othello

9. What?s Next

Interview with Ramon Puente

Course Overview & Syllabus

Required Reading: IESE's Six-Step Process

Required Reading: GAS GAS Case

Week 2: GAS GAS Marketing Problem

1. Week 2 Intro

2. Consumer Considerations and Branding

3. Pricing and Channel Considerations

Interview with Ramon Puente: The Marketing Problem

About Week 2: GAS GAS Marketing Problem

Week 3: GAS GAS Finance Problem

1. Week 3 Intro

2. Understand GAS GAS

3. The Financial Effect of Partnering with KTM

4. Integrate Finance in Strategy

Interview with Ramon Puente: The Finance Problem

About Week 3: GAS GAS Finance Problem

Week 4: GAS GAS Organizational Behavior Problem

1. Board as Team

2. Degree of Teamness on Board

3. GAS GAS Employees

4. Week 4 Recap

Interview with Ramon Puente: The Managing People Problem

About Week 4: GAS GAS Organizational Behavior Problem

Conclusion and Final Question

Conclusion and Final Question

Analysis of Business Problems
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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