University of California, Davis - Annual Campaigns: Building a Case for Support
- Offered byCoursera
Annual Campaigns: Building a Case for Support at Coursera Overview
Duration | 15 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Annual Campaigns: Building a Case for Support at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Fundraising and Development Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 15 hours to complete
- English Subtitles: English
Annual Campaigns: Building a Case for Support at Coursera Course details
- In this comprehensive overview of annual giving programs, you?ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You?ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You?ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
Annual Campaigns: Building a Case for Support at Coursera Curriculum
The Science and Practice of Annual Giving
Annual Campaigns: Building a Base of Support Course Introduction
Introduction to the Science and Practice of Annual Giving
The Science of Annual Giving (Part 1)
The Science of Annual Giving (Part 2)
Direct Mail for Annual Giving (Part 1)
Direct Mail for Annual Giving (Part 2)
Using Telemarketing Overview (Part 1)
Using Telemarketing Overview (Part 2)
A Note From UC Davis
About the Final Project
Welcome to Peer Reviews!
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combination
Suggested Activity: Solicitation Script
Module 1 Quiz
Leadership Annual Giving
Introduction to Leadership Annual Giving
Building a Portfolio (Part 1)
Building a Portfolio (Part 2)
Securing a Donor Visit
Working with High-Value Donors
Module 2 Quiz
Memberships and Events
Introduction to Memberships and Events
Memberships (Part 1)
Memberships (Part 2)
Events (Part 1)
Events (Part 2)
Assessment Overview
Module 3 Quiz
Bringing it All Together - The Multi-Channel Approach
Introduction to Bringing it All Together - The Multi-Channel Approach
Approaches and Trends in Multi-channel Fundraising
Multi-Channel Fundraising in Action (Part 1)
Multi-Channel Fundraising in Action (Part 2)
Annual Campaigns: Building a Base of Support Course Summary
Assessment Overview
Multi-Channel Marketing
Suggested Activity: Solicitation Calendar
Module 4 Quiz
Annual Campaigns: Building a Case for Support at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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