13 Best Content Marketing Resources You Will Ever Need
Content marketing has many benefits when you do it right. You can establish your brand’s online presence with SEO best practices, build authority, gain customer trust by personalising content and much more. Ultimately, it enables higher conversion rates without spending much.
Content marketing is the least intrusive tool of online advertising. Over 70 per cent of consumers since the past decade have preferred learning about a product/service through content to traditional advertising (Content Marketing Institute). While the popular opinion – “Content is king” still holds true, the digital marketing climate keeps changing. Businesses today need to keep up with the trends in distribution channels, technologies, and tools to prioritise their content marketing efforts.
According to a report from SEMrush, 94 per cent of businesses preferred social media in 2019 and in 2020, 89 per cent of businesses prioritised organic search and 87 per cent on social media marketing. In 2024, this number has not gone down. Similarly, videos and podcasts are the most preferred by audiences worldwide, but that's not to say that writing and copies are dead.
So, maybe you are still figuring out ways to improve your content marketing efforts in the coming year. For that, you will need to keep yourself updated with the best resources to learn content marketing. With them, you will certainly save time, learn a thing or two every day and even make better decisions to compete in your industry through high-quality and consistent content creation.
Rundown of the Best Resources to Learn Content Marketing
Below is a list of the top content marketing resources to learn from.
CoSchedule
For learning insightful content marketing strategies, this site will help you. The blog posts are written by experienced marketing professionals who are marketing consultants, inbound marketing experts, etc. Blogs aside, it offers a headline analyser that you can install on your Chrome browser. It has a pricing option as well as a free one, both of which are useful for bloggers. So why do you need it? It quickly gives you an overall score that determines how it will engage your readers. Typically, they suggest a score above 70.
HubSpot
It offers many useful resources for content marketers. There are tonnes of step-by-step guides and annual statistical reports. Simply, filter out topics according to various domains of content marketing – SEO, email marketing, etc. If you are new to content marketing and want to upskill, its in-house academy offers free and invaluable content marketing programmes with free certificates. Do check HubSpot Academy courses.
Nathan Barry
He is the founder of the successful email marketing company, ConvertKit. He has been regularly offering sound advice on UI design, social media, business growth, and marketing from the perspective of personal experiences since 2009. You can also find him on his YouTube channel for his podcasts.
Copyblogger
You can already guess by the name, this site is all about blogging. Founded in 2006 by Brian Clark, the blog posts here are highly recommended for all levels of content marketers. You get to learn about creating valuable content that drives engagement.
Seth Godin
Author of 20 best-selling books on marketing, Seth Godin needs no introduction. His blogs cover a lot of ground on content marketing practices. While he posts every day, you will find a lot of his ebooks that are free to download. You can also listen to him on his own weekly Akimbo Podcast.
Tubular Labs
For researching video marketing best practices and industry news on how emerging video marketing channels are used today, visit this site. It also features a dedicated YouTube channel, and it touts to be “the only company that is a member of the YouTube Measurement Program and a Facebook Measurement Partner”.
Video Creators
This channel is the top YouTube Growth Agency for content creators on YouTube. Learn about YouTube metrics, optimising ads on the platform, growing your subscriber count in a month, common mistakes to avoid and much more. Additionally, you must look into the best ways to grow your YouTube channel.
Contently
Learn the best content marketing tips from the best. Contently has numerous blog posts categorised into – strategy, digital transformation, storytelling, and ROI.
The Marketing Analytics Show
Data rules the world today. This podcast shows its importance in marketing. The host, Anna Shutko, interviews the founders and CEOs of successful media channels, PPC agencies, etc., worldwide, where you can gain insights on how they leverage data for their efforts. It is available on Spotify and Apple Podcasts.
Social Media Marketing Podcast
Hosted by the founder of Social Media Examiner, Michael Stelzner, you can learn about content conversion, best techniques to engage followers through Instagram ads, understanding what type of content works on YouTube and much more.
Content Marketing Institute
One of the most updated resources in this list, all you need to do is follow it on socials or bookmark their website. Because, you will know what kind of content works for audiences, how you can strategise, stay ahead in the content marketing game when AI is taking over and more.
WebFX
With detailed insights into various content marketing best practices, this website covers it all. You can learn a lot from here when you plan to do freelance content because it itself a renowned content service provider. Also the content on the website is well laid out into various categories, ranging from eCommerce, agency, to tech.
MarketingProfs
For extended reads, this website has about 900+ articles published to date. The site boasts of having 350,000 readers and it is a trusted source with expert contributors for a reason.
Best-suited Content marketing courses for you
Learn Content marketing with these high-rated online courses
Parting Thoughts
While these are highly recommended resources to learn content marketing, you will find much more. If these inspire you, go for content marketing courses to level up your game.
FAQs
What are the 5 C's of content marketing?
The 5 C's of content marketing are:
Content: This is the foundation of content marketing. It involves creating valuable, relevant, and engaging material that resonates with your target audience. It can be in various forms such as articles, videos, infographics, podcasts, and more.
Clarity: Content should be clear and easy to understand. It should convey the message effectively without ambiguity, ensuring that the audience grasps the information or story being presented.
Consistency: Consistency is key in content marketing. It involves regularly publishing content to maintain engagement with your audience. Consistent delivery of valuable content builds trust and keeps your audience engaged over time.
Context: Content should be tailored to suit the context of your audience's needs, preferences, and behaviours. Understanding your audience and delivering content that fits their context ensures relevance and resonance.
Connection: Content marketing aims to build connections with the audience. It's about establishing a relationship, engaging with them, and providing value to create a bond that goes beyond mere transactions, fostering loyalty and advocacy.
Why is content marketing considered less intrusive compared to traditional advertising methods?
Content marketing is deemed less intrusive because it provides valuable information and educates consumers about products/services without directly pushing sales. Over 70% of consumers prefer learning about products/services through content rather than traditional advertising methods, as highlighted by the Content Marketing Institute.
What makes HubSpot Academy an essential resource for beginners in content marketing?
HubSpot Academy offers free and invaluable content marketing programmes accompanied by certificates. These resources cater to beginners, providing step-by-step guides and insights across various domains of content marketing, including SEO, email marketing, and more, allowing newcomers to upskill effectively. IT also has great courses for intermediates who can learn specifics and apply instantly.
Why is consistency key in content creation and distribution?
Consistency in content creation and distribution builds trust and reliability with the audience. Regularly publishing high-quality and relevant content establishes credibility, keeps the audience engaged, and reinforces brand presence, leading to increased visibility and brand recall.
How important is customer segmentation in content marketing strategies?
Customer segmentation is crucial in tailoring content to specific audience demographics, interests, and behaviours. By understanding different segments within the target audience, content marketers can create personalised content that resonates with each group, thereby increasing relevance and engagement.
Aquib is a seasoned wordsmith, having penned countless blogs for Indian and international brands. These days, he's all about digital marketing and core management subjects - not to mention his unwavering commitment ... Read Full Bio
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