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Copywriting for Content Marketing 

  • Offered byFutureLearn

Copywriting for Content Marketing
 at 
FutureLearn 
Overview

Gain essential copywriting skills to write content marketing that builds your brand, drives sales, and improves engagement.

Duration

3 weeks

Total fee

₹11,044

Mode of learning

Online

Credential

Certificate

Copywriting for Content Marketing
 at 
FutureLearn 
Highlights

  • Earn a certificate after completing the course from CIM
Details Icon

Copywriting for Content Marketing
 at 
FutureLearn 
Course details

Skills you will learn
MarketingSalesContent marketingMarketing PlanningCopy writing
More about this course
  • When copywriting combines with content marketing, learner can create an effective, meaningful relationship with their customers
  • On this three-week course, learner will discover the purpose in copywriting for content marketing and how to use carefully crafted words to engage with a target audience
  • Learner will explore crucial writing techniques and gain essential skills to produce key messages, build your brand, and increase sales
  • Blog writing is a vital part of content marketing
  • It creates a space for meaningful content to connect with customers
  • On the course, learner will learn how to plan, write, and manage blog copy
  • Learner will discover tips for idea generation and techniques for writing headlines, introductions, and supporting points
  • On the course, learner will learn the strategies for working with senior leaders and discover key tips for ghostwriting on their behalf
  • Throughout the course
  • Learner will be guided by content marketing specialists from the Chartered Institute of Marketing
  • Learner will finish the course with the knowledge and skills to successfully use copywriting in your content marketing plans
Read more

Copywriting for Content Marketing
 at 
FutureLearn 
Curriculum

Content Planning

Welcome to the course

Purpose

Key Messages and Content Pillars

The Hero, Hub and Hygiene Model

Planning and Writing Blog Copy

Week outcomes

Planning and Managing Blog Copy

Writing Blog Post Headlines and Introductions

Writing Blog Supporting Points and Conclusions

Writing Thought Leadership Content

Week outcomes

Working With Senior Leaders

Ghostwriting

Thought Leadership

Congratulations

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Copywriting for Content Marketing
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