Content Marketing for Social Media
- Offered byLinkedin Learning
Content Marketing for Social Media at Linkedin Learning Overview
Duration | 1 hour |
Total fee | ₹1,150 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Content Marketing for Social Media at Linkedin Learning Highlights
- Earn a certificate of completion from LinkedIn Learning
Content Marketing for Social Media at Linkedin Learning Course details
- In this course, you can learn how to add powerful and engaging social media content to your content marketing strategy
- Content marketing expert and best-selling author, Colleen Jones, shares how to select the right platform, identify the right content type, and develop a marketing cadence
- Plus, find out how to manage influencers, encourage sharing, and evaluate how content performs
- Colleen leaves viewers with several top tips for each of the major social networks, making the teachings incredibly actionable
Content Marketing for Social Media at Linkedin Learning Curriculum
Introduction
Accelerate your content marketing on social media
Selecting Social Media Platforms
Finding the right audience
Finding the right content types
Finding the right features
Finding the right advertising
Promoting Content with Social Media
Teasing content
Encouraging content sharing
Advertising content
Managing and Growing a Social Media Audience
Planning a cadence of content updates
Creating unique content for social media
Setting the right tone for engagement
Encouraging user-generated content
Partnering with Influencers
Researching an influencer's audience
Understanding an influencer's brand
Creating an influencer campaign
Using an influencer program service
Tips for Major Social Networks
Content marketing on YouTube
Content marketing on LinkedIn
Content marketing on regional social networks
Evaluating Impact
Tracking reach to the right audience
Tracking social media engagement
Tracking social media sentiment
Conclusion
Next steps
Content Marketing for Social Media at Linkedin Learning Faculty details
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