The Strategy of Content Marketing

4.4 /5

(9 Ratings)

Offered byCoursera

The Strategy of Content Marketing
at
Coursera
Overview

Time to grow your career exponentially. Gain expertise & get hands-on experience in Content Writing Designed by experienced instructors from Coursera , exclusively for working professionals

Duration	17 hours
Start from	Start Now
Total fee	Free
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Explore Free Course
Credential	Certificate

The Strategy of Content Marketing
at
Coursera
Highlights

Chief content officer as the instructor Sonia Simone
Shareable certificates
Offered by UCDAVIS one of the top ranked research universities .
Build your own personal brand through content marketing.

The Strategy of Content Marketing
at
Coursera
Course details

Skills you will learn

Marketing Content marketing Content Writing

What are the course deliverables?

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing

More about this course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

The Strategy of Content Marketing
at
Coursera
Curriculum

Week 1 : The Content Marketing Ecosystem

Module Introduction

What Should Content Do?

Overview of the Structure for Effective Content

Building Your Professional Brand

Tips for Building Your Professional Brand

Week 2 The Strategic Context (The 7A Framework )

Overview of the 7A Framework

The First 2 A's of the Framework: Agility & Authenticity

Stealing Headlines for Attention

Capturing Audience Attention

Actions Steps 1, 2, 3

Call-to-Action & Risk Reversal

Expanding Your Network

Your "About" Page

The Last 2 A's of the Framework: Authority & Audience

Week 3 Mapping the Journey: Crafting a Content Marketing Strategy

Mapping the Journey: Crafting a Content Marketing Strategy

Mapping the Journey

Empathy Maps

Experience Maps

Two Keys to Creating Irresistible Content

Week 4 The Strategic Types of Content

Attraction Content

Affinity Content

Action Content

Making Action Content Actionable

Authority Content

Week 5 Managing Your Content

Managing Your Content

Ethics and Professionalism

Plagiarism and Copyright Law

Introduction to Metrics

What Data Should I Pay Attention To?

Multimedia Content ' Visuals

Multimedia Content - Audio and Video1

Course Summary

The Strategy of Content Marketing
at
Coursera
Admission Process

Important Dates

May 25, 2024

Course Commencement Date

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The Strategy of Content Marketing
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Students Ratings & Reviews

4.4/5

9 Ratings

4-5
7
3-4
1
1-2
1

Rohit mahadeo shewale

The Strategy of Content Marketing

Offered by Coursera

Learning Experience: I have a gained lot of knowledge

Faculty: faculty was very professional and skilled full and having in depth knowledge of course and industry course cirriculum was well designed and followed it was designed for everyone

Course Support: it help me gain skill which can be well used and required so increased my salary

Reviewed on 18 Mar 2023Read More

Muhammad Muhammad Yakubu

The Strategy of Content Marketing

Offered by Coursera

Learning Experience: Marketing and it's strategy

Faculty: Instructors taught well Curriculum was relevant and comprehensive

Course Support: Career support was helpful

Reviewed on 13 May 2022Read More

Vasupradha Ananth

The Strategy of Content Marketing

Offered by Coursera

Other: The course was very informative and I found the experience very enlightening. The best part of the course are the pace at which it is taught and the simplicity of the teaching language that is used. There are peer-to-peer graded assignments to test our learning ability, I found this also very interesting. Lots of reading material is also provided in the course.

Reviewed on 15 Mar 2021Read More

Neetika Narayan

The Strategy of Content Marketing

Offered by Coursera

Other: Its Excellent course to learn copy writing for new comers who want to learn copy writing. There were lot of study materials, evaluations and more over practise assignments which makes it a wonderful course. Thank you for the oppurtunity to learn.

Reviewed on 26 Nov 2020Read More

Akshay Narayanan

The Strategy of Content Marketing

Offered by Coursera

Other: This is a great course for anyone starting out their own business or in an organisation, who is aware of the enormous benefits effective content marketing can bring. Each module is divided into clear, relevant and very insightful topics. The course content is top quality, and picks apart the concepts that are crucial to the successful implementation of content marketing. The delivery is also excellent - very clear explanations, backed up by examples. The format is ideal, since you can watch, re-watch, listen and re-listen as many times as you need to.

Reviewed on 20 Oct 2020Read More

View All 8 Reviews