10 Most Expensive Keywords in Google Ads

Ever wondered how Google makes its money? Well… You might have heard of Google Ads! Google runs on a PPC (pay per click) model where you pay only for traffic that comes to your site. But how do Google determine the cost per click (CPC) on specific keywords? Which are the most expensive keywords in Google Ads? How can you learn more about it? Can a digital marketing course help you learn about Ads? Which are the top digital marketing courses? 

This blog will answer all your questions. In this blog, we have listed the top 10 most expensive keywords in 2021 along with popular Google Ads courses and top digital marketing courses. 

Table of Contents:

• What is Google Ads?
• How does Google determine keyword costs?
• 10 most expensive keywords in Google Ads
• Keyword research tools
• Top Digital Marketing Courses
• Popular Google Adwords Courses 
• Conclusion

Let’s begin!

 

What is Google Ads?

Google Ads is Google’s PPC advertising platform. It can be used to create advertisements, bid on specific keywords, and determine how much you are willing to pay for every click on your ad. 

You just have to pay when a user clicks on your ad. It doesn’t matter how many times it is displayed or how many people see it. It also lets you set daily and monthly budgets on a campaign-by-campaign basis. 

 

How Google Ads Determines Keyword Costs?

The Google AdWords system uses a bidding method where advertisers place a ‘bid’ in the AdWords to get a particular ad position. The desired position is achieved based on the competition and price bid by other advertisers. 

The actual ad position is determined by two factors: 

1. Keyword’s Quality Score 
2. Current advertiser competition for that keyword

 

10 Most Expensive Keywords in Google Ads

Here are the 10 most expensive keywords with the highest search volume and highest costs per click. These high CPC keywords are responsible for a large part of Google’s profits. In most cases, keywords with a high suggested bid are likely to generate long-term returns. 

S.No.	Keyword	Average CPC
1	Business Services	$58.64
2	Bail Bonds	$58.48
3	Casino	$55.48
4	Lawyer	$54.86
5	Asset Management	$49.86
6	Insurance	$48.41
7	Cash Services & Payday Loans	$48.18
8	Cleanup & Restoration Services	$47.61
9	Degree	$47.36
10	Medical Coding Services	$46.84

 

Keyword Research Tools

Here are some popular keyword research tools that you can use to find keywords and to estimate CPC for the keywords you want to target.

1. Google Keywords Planner
2. Ahrefs
3. SEMrush
4. KeywordTool.io
5. Moz Keyword Explorer

Getting CPC costs for your target keywords will help you in setting up your Ads campaign. The next thing you will have to do is determine the budget you will need to achieve your goals with the campaign. Once you have a solid keyword strategy and high-quality ads, you can win ad placements even over those that are spending more on Google Ads than you are. 

You can take up an online course to learn how to create your digital marketing strategy and grow your business online.

Also Read>> Top Digital Marketing Interview Questions and Answers

 

Top Digital Marketing Courses

To stand out and reach your audience, you will have to be careful about the digital marketing strategies and Google Ads. A digital marketing course can help you learn the fundamentals of digital marketing along with Google products like Ads, Google Analytics, Google Marketing Platform, YouTube, and more. 

Here are some of the top digital marketing courses:

1. Become a Digital Marketer on Udacity
2. Digital Marketing Masterclass – 23 Courses in 1 on Udemy
3. Digital Marketing Specialization on Coursera
4. Basics of Digital Marketing on NPTEL
5. Fundamentals of Digital Marketing by Google
6. Digital Marketing Capstone on Coursera

To learn more about digital marketing, read our blog – What is Digital Marketing?

 

Popular Google Adwords Courses 

You can also take up online Google Ads courses. These courses will help you understand how Google determines the cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and how you can build your ad budget in a way that gives you ROI. 

Here are some of the popular courses.

1. Google Ads certification by Google
2. Google Ads for Beginners on Coursera
3. Ultimate Google Ads Training 2020: Profit with Pay Per Click on Udemy
4. Google Ads Display Certification by Google

 

Conclusion 

Hope this article will help you get started with Google Ads. But before you begin your Ads journey, it is better to educate yourself with an online course.

If you are a beginner and are interested in starting a digital marketing career, then a digital marketing course can teach you about various digital marketing channels, strategies, and related practices to help you channelize and optimize your digital marketing Google campaigns. Digital marketing courses can also help you learn about Google’s Ads and how to drive consistent and high-quality traffic to your site. Enroll in a digital marketing course today and take your career to the next level. 

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