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Digital Marketing Specialization 

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Digital Marketing Specialization
 at 
Coursera 
Overview

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Duration

8 months

Start from

Start Now

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Digital Marketing Specialization
 at 
Coursera 
Highlights

  • Earn a Certificate on successful course completion from University of Illinois at Urbana-Champaign
  • Get unlimited access to the course content
  • Graded Assignments with Peer Feedback
  • 16% got a pay increase or promotion
  • Real life capstone project
  • 48 % Started a new career after completing this course
  • Shareable Specialization and Course Certificates
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Details Icon

Digital Marketing Specialization
 at 
Coursera 
Course details

Skills you will learn
More about this course
  • This specialization course offers seven online digital marketing courses that teach you practical marketing skills. In this beginner-level course, you will be introduced to different aspects of the new digital marketing environment. You will gain a deep understanding of the digital marketing landscape and acquire a new set of skills so that you can digitally create, distribute, and promote products and services
  • The specialization is offered by the University of Illinois at Urbana-Champaign and is part of the university's Masters of Business Administration degree program, the iMBA. The content is delivered by taught by industry experts -Aric Rindfleisch, Kevin Hartman, Mike Yao, and Vishal Sachdev. It will take around 8 months to complete this specialization at a suggested pace of 5 hours per week
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Digital Marketing Specialization
 at 
Coursera 
Curriculum

Course 1

Marketing in a Digital World

Course 2

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

Course 3

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Course 4

Digital Media and Marketing Principles

Course 5

Digital Media and Marketing Strategies

Course 6

Marketing in an Analog World

Course 7

Digital Marketing Capstone

Digital Marketing Specialization
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Digital Marketing Specialization
     at 
    Coursera 
    Students Ratings & Reviews

    4.1/5
    Verified Icon32 Ratings
    A
    Aayush Zadoo
    Digital Marketing Specialization
    Offered by Coursera
    4
    Learning Experience: As a learning it's a great experience, makes you well verse with data challenges, solving data interpretation problems at a larger scale.
    Faculty: It was good, and we also had an option for peers comments if a person wasn't able to understand any concept We were given guidelines and then after that we had to solve bunch of questions after cleaning database and give relevant answers
    Reviewed on 4 Mar 2023Read More
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    A
    Ashwani Kumar
    Digital Marketing Specialization
    Offered by Coursera
    1
    Learning Experience: Bad experience for job search
    Faculty: Good
    Course Support: Yes
    Reviewed on 17 Feb 2023Read More
    Thumbs Up IconThumbs Down Icon
    M
    Mani Sharma
    Digital Marketing Specialization
    Offered by Coursera
    5
    Learning Experience: I had a great experience in learning new things and i was trained very well in the field, there were lectures and examples of everything taught to me
    Faculty: Faculty was great and explained well The assessments after each course, i was able to memorize it properly
    Course Support: I have a great knowledge now and i can work in that field
    Reviewed on 29 Jan 2023Read More
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    G
    Gaurav Singhal
    Digital Marketing Specialization
    Offered by Coursera
    4
    Learning Experience: Digital Marketing specialization course was of what a fresher or someone with no knowledge would be a right place for information. The course was well designed and programmed, had great in between quiz and case studies. the course is apt for the length and is wellversed. It does not teaches you how to do but tells you what it is.
    Faculty: The faculty is very knowledged, gives beautiful insights and gives the option to chat through the comment section at times. it is a purely online course, with pre-recorded videos and and end of each week curriculum(video), the person needs to give a quiz. The timeline for course might be 4 weeks or more but it depends on individual on how early or slowly he can watch and grad the information
    Reviewed on 17 Oct 2022Read More
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    V
    Vithika Gururani
    Digital Marketing Specialization
    Offered by Coursera
    5
    Learning Experience: Learning experience was good
    Faculty: Instructors taught well Curriculum was relevant and comprehensive
    Course Support: Career support was helpful
    Reviewed on 4 Jun 2022Read More
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    Digital Marketing Specialization
     at 
    Coursera 

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