UIUC - Digital Marketing Capstone
3.0 /5- Offered byCoursera
Digital Marketing Capstone at Coursera Overview
Duration | 13 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Marketing Capstone at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Digital Marketing Capstone at Coursera Course details
- The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online.
- You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com.
- You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization.
- This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Digital Marketing Capstone at Coursera Curriculum
Course Overview & Module 1 Client/Brand Analysis
Introduction to the Capstone
Weekly Deliverables
Meet and Greet: Faculty and Client meetup
Hangout 1 - Elizabeth Distel-Grainger
Hangout 2- Bosch and Kevin Hartman
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger
Know the Client: Grainger
Campaign Management at Grainger
Display Advertising at Grainger
Syllabus
About the Discussion Forums
Social Media
Getting to Know Your Classmates
About the Client
Problem Statement
Glossary
Hangouts with the Client
Module 1 Overview
Rubric for Module 1 Peer Assessment
Module 2 The Consumer Decision Journey
Module 2 Overview
Rubric for Module 2 Peer Assessment
Module 3 Collect and Analyze Data
Module 3 Overview
Rubric for Module 3 Peer Assessment
Module 4 The Channel and Content Strategy
Module 4 Overview
Rubric for Module 4 Peer Assessment
Module 5 Test and Control Plan
Module 5 Overview
Rubric for Module 5 Peer Assessment
Module 6 Final Digital Marketing Plan Submission
Gies Online Programs
Module 6 Overview
Rubric for Module 6 Peer Assessment
Congratulations!
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