Fundamentals of digital marketing

4.6 /5

(1702 Ratings)

Offered byGoogle Cloud

Fundamentals of digital marketing
at
Google Cloud
Overview

Learn the fundamentals of digital marketing to help your business or career

Duration	40 hours
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Fundamentals of digital marketing
at
Google Cloud
Highlights

Earn a certificate from Google Digital Garage
Gain expertise on skills like Analytics and data insights, Business strategy etc

Fundamentals of digital marketing
at
Google Cloud
Course details

Skills you will learn

Search Engine optimization Email marketing Digital marketing Content marketing Advertising International marketing Content Writing SEM Marketing SEO Web Analytics

Who should do this course?

This program is ideal for Fresh graduates, professionals in their early careers & marketers

What are the course deliverables?

Analytics and data insights
Business strategy
Content marketing
Display advertising
E-commerce
Email marketing

More about this course

This free certification course by Google provides a 360-degree view of the digital marketing landscape
It helps learners explore the important concepts and strategies through practical exercises and real-world examples
The 26-modules in this free digital marketing course will equip you with a variety of job-ready skills, such as business strategy, content marketing, email marketing display advertising, analytics, and data insights
The course is rated 4.5 (out of 5) on Shiksha Online and is best suited for beginners, business professionals, and anyone looking to hone their digital marketing skills

Fundamentals of digital marketing
at
Google Cloud
Curriculum

The online opportunity

Intro to the Digital Garage

Your digital opportunity

Your first steps in online success

Your online goals

Building your online presence

Marketing your online presence

Analyse and adapt

Build your web presence

Choosing your online presence

How websites work

Key website ingredients

Websites and your business goals

Make your website easy to use

Website design do's and don'ts

Plan your online business strategy

The benefits of an online strategy

Taking a business online

Understanding customer behaviour

How to stand out from the competition

Using goals to improve business performance

Get started with search

Search engine basics

How search engines work

How search engines see the web

Organic search explained

Paid search explained

Google search console

Get discovered with search

Intro to search engine optimisation (SEO)

The importance of an SEO plan

The SEO process

How to choose keywords

Setting realistic SEO goals

Make search work for you

Making your web pages search friendly

How other websites can work for you

Cross borders with SEO

Be noticed with search ads

Introduction to search engine marketing (SEM)

The SEM auction

What makes a good keyword

Make your ads stand out

Improve your search campaigns

Achieve relevance with good structure

Get the most from your keywords

Fine-tune with keyword match types

How to know what's working and what isn't

Get noticed locally

Marketing to the locals

The power of local directories

Help people nearby find you online

Using digital to advertise locally

Reaching locals on their mobiles

SEO for local businesses

Get noticed with social media

Social media basics

The right social media sites for you

Setting your goals for social media

Getting on social media

Deep dive into social media

Your long-term social media plan

Advertising on social media

Measuring success in social media

Avoiding social media pitfalls

Discover the possibilities of mobile

The evolution of mobile devices

Understanding mobile web and mobile apps

Understanding mobile apps

Make mobile work for you

Introduction for advertising on mobile

Search campaigns for mobile

Display campaigns for mobile

Social media campaigns for mobile

Video for mobile

Get started with content marketing

Intro to content marketing

Get to know your online customers

Choosing the right format for your content

Writing for online audiences

Help your content be seen

Measuring your success in content marketing

Connect through email

Email marketing basics

Your email marketing options

Crafting great marketing emails

Managing successful email campaigns

Measuring success in email marketing

Advertise on other websites

What is display advertising?

Search advertising vs. display advertising

The ins and outs of display advertising

Deep dive into display advertising

Making display ads meet your goals

Understanding ad networks

How retargeting works

Make the most of video

The rise of online video

How video fits into your online strategy

Creating video content within your budget

Sharing and promoting your videos

Advertising on video sharing sites

Measuring video performance

Get started with analytics

What is web analytics?

Making web analytics work for you

Tracking specific goals with web analytics

Find success with analytics

Web analytics and organic search

Tools to measure SEM

Breaking down your data for insights

Turn data into insights

Using data to understand audiences

Understanding the Data Cycle

Creating actionable insights from your data

Managing numbers using spreadsheets

Presenting data effectively

Build your online shop

Using e-commerce to sell

Taking payments and manage orders

Sell more online

Creating a smooth e-commerce experience

Product promotion and merchandising

Retargeting for e-commerce

Expand internationally

Introduction to international marketing and export

Validating your new market

Being understood abroad

Advertise across borders

The support systems you will need

Helping customers abroad buy your products

Delivering to customers across the globe

Fundamentals of digital marketing
at
Google Cloud
Entry Requirements

Requirements for 12th grade Up Arrow Icon

No specific cutoff mentioned
High school/diploma from recognised board

Other eligibility criteria Up Arrow Icon

No specific prior knowledge is necessary

Conditional Offer Up Arrow Icon

Not mentioned

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Students Ratings & Reviews

4.6/5

1702 Ratings

4-5
1180
3-4
450
2-3
60
1-2
12

Raghava

Fundamentals of digital marketing

Offered by Google Cloud

Learning Experience: During the course, I learn content writing, email marketing, web development, etc. Studying digital marketing can help you develop a diverse set of skills valuable in the current job market. This helps you grow and understand business and customers faster and better.

Faculty: Trainers are good and friendly. Google is the best platform for digital marketing. The teaching is good and there is practical work which helps to understand easily so that you can learn work too. Learn more.., Assess how data is collected and used to enable accurate consumer profiling and targeting by digital marketers and examine the latest data privacy regulations and their potential impact on the future of digital marketing. Explore the evolution of media and the growth of digital marketing and its related channels, and compare digital to traditional marketing. Recognize the negative effects online advertising can have on consumers, and describe potential trends and impacts of digital marketing.

Course Support: Explore the evolution of media and the growth of digital marketing and its related channels, and compare digital to traditional marketing. Recognize the negative effects online advertising can have on consumers, and describe potential trends and impacts of digital marketing.

Reviewed on 23 Nov 2023Read More

Subash Bind

Fundamentals of digital marketing

Offered by Google Cloud

Learning Experience: Learning experience was good. In this course all the basics are covered along with the quizes of each section.there is also a final Assessment quiz for the certificate.After completing we get certificate from google digital unocked. This certification is very helpful while applying any job for Digital marketing along with some practical knowledge.

Faculty: Faculty are too good with proper explanation of the topics. There is A final assessment quiz round after which certificates gets issued in our name. I received job after completing this course and adding this to my LinkedIn profile.

Course Support: I received a Digital marketing analyst job after finishing this course along with some other courses from Udemy.

Reviewed on 18 Apr 2023Read More

AKASH modi

Fundamentals of digital marketing

Offered by Google Cloud

Learning Experience: It is a helpful course to learn and explore. Google's certification is a valuable one.

Faculty: All were recorded video. No classmate. We can watch it anytime we want. Just complete the course and earn a certificate. Fundamentals of Digital Marketing: This self-paced course provides a comprehensive overview of key digital marketing concepts like SEO, PPC, content marketing, social media marketing, and more. You can earn a certificate upon completion. The course covers a wide range of digital marketing topics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, analytics, and more. It provides a well-rounded overview of the key components of digital marketing.

Course Support: Google Fundamental is just for your knowledge. It is not going to help anymore for further process. For this, we have to go for an advanced course. It is good for those who do not know anything.

Reviewed on 18 Feb 2024Read More

Tanushree sharma

Fundamentals of digital marketing

Offered by Google Cloud

Learning Experience: The learning experience was quite good I got to learn more about digital marketing and how it works in real world the mentor was also very experience and always type to interact with the students also the assignments were to the point and always checked he always emphasized on the topic where the topic was very important. Overall it was a great experience and I got to learn many new things.

Faculty: The faculty was also very experience and professional The course curriculum was very brief it was to the point and it covered all the topic related to digital marketing it basically covered the fundamentals of digital marketing and also given real case studies and real life examples of how it actually works and over it was very beneficial and helpful to develop me new skills.

Reviewed on 24 Mar 2023Read More

Rahul sewate

Fundamentals of digital marketing

Offered by Google Cloud

Learning Experience: It was a great course

Faculty: Faculties are very experienced . I like the most about the course it's design for the beginners, which make this course easy to understand for all the level students and working professionals

Reviewed on 21 Mar 2023Read More

View All 1061 Reviews