Fundamentals of digital marketing at Google Cloud Overview
Duration | 40 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Entry Requirements
- + 1 more item
Fundamentals of digital marketing at Google Cloud Highlights
- Earn a certificate from Google Digital Garage
- Gain expertise on skills like Analytics and data insights, Business strategy etc
Fundamentals of digital marketing at Google Cloud Course details
- This program is ideal for Fresh graduates, professionals in their early careers & marketers
- Analytics and data insights
- Business strategy
- Content marketing
- Display advertising
- E-commerce
- Email marketing
- This free certification course by Google provides a 360-degree view of the digital marketing landscape
- It helps learners explore the important concepts and strategies through practical exercises and real-world examples
- The 26-modules in this free digital marketing course will equip you with a variety of job-ready skills, such as business strategy, content marketing, email marketing display advertising, analytics, and data insights
- The course is rated 4.5 (out of 5) on Shiksha Online and is best suited for beginners, business professionals, and anyone looking to hone their digital marketing skills
Fundamentals of digital marketing at Google Cloud Curriculum
The online opportunity
Intro to the Digital Garage
Your digital opportunity
Your first steps in online success
Your online goals
Building your online presence
Marketing your online presence
Analyse and adapt
Build your web presence
Choosing your online presence
How websites work
Key website ingredients
Websites and your business goals
Make your website easy to use
Website design do's and don'ts
Plan your online business strategy
The benefits of an online strategy
Taking a business online
Understanding customer behaviour
How to stand out from the competition
Using goals to improve business performance
Get started with search
Search engine basics
How search engines work
How search engines see the web
Organic search explained
Paid search explained
Google search console
Get discovered with search
Intro to search engine optimisation (SEO)
The importance of an SEO plan
The SEO process
How to choose keywords
Setting realistic SEO goals
Make search work for you
Making your web pages search friendly
How other websites can work for you
Cross borders with SEO
Be noticed with search ads
Introduction to search engine marketing (SEM)
The SEM auction
What makes a good keyword
Make your ads stand out
Improve your search campaigns
Achieve relevance with good structure
Get the most from your keywords
Fine-tune with keyword match types
How to know what's working and what isn't
Get noticed locally
Marketing to the locals
The power of local directories
Help people nearby find you online
Using digital to advertise locally
Reaching locals on their mobiles
SEO for local businesses
Get noticed with social media
Social media basics
The right social media sites for you
Setting your goals for social media
Getting on social media
Deep dive into social media
Your long-term social media plan
Advertising on social media
Measuring success in social media
Avoiding social media pitfalls
Discover the possibilities of mobile
The evolution of mobile devices
Understanding mobile web and mobile apps
Understanding mobile apps
Make mobile work for you
Introduction for advertising on mobile
Search campaigns for mobile
Display campaigns for mobile
Social media campaigns for mobile
Video for mobile
Get started with content marketing
Intro to content marketing
Get to know your online customers
Choosing the right format for your content
Writing for online audiences
Help your content be seen
Measuring your success in content marketing
Connect through email
Email marketing basics
Your email marketing options
Crafting great marketing emails
Managing successful email campaigns
Measuring success in email marketing
Advertise on other websites
What is display advertising?
Search advertising vs. display advertising
The ins and outs of display advertising
Deep dive into display advertising
Making display ads meet your goals
Understanding ad networks
How retargeting works
Make the most of video
The rise of online video
How video fits into your online strategy
Creating video content within your budget
Sharing and promoting your videos
Advertising on video sharing sites
Measuring video performance
Get started with analytics
What is web analytics?
Making web analytics work for you
Tracking specific goals with web analytics
Find success with analytics
Web analytics and organic search
Tools to measure SEM
Breaking down your data for insights
Turn data into insights
Using data to understand audiences
Understanding the Data Cycle
Creating actionable insights from your data
Managing numbers using spreadsheets
Presenting data effectively
Build your online shop
Using e-commerce to sell
Taking payments and manage orders
Sell more online
Creating a smooth e-commerce experience
Product promotion and merchandising
Retargeting for e-commerce
Expand internationally
Introduction to international marketing and export
Validating your new market
Being understood abroad
Advertise across borders
The support systems you will need
Helping customers abroad buy your products
Delivering to customers across the globe
Fundamentals of digital marketing at Google Cloud Entry Requirements
- No specific cutoff mentioned
High school/diploma from recognised board
- No specific prior knowledge is necessary
- Not mentioned
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