Beauty Decoded: Strategy in the Global Beauty Business 

This course is suited for early career professionals looking to support the strategy of leaders in the modern beauty industry.

• This informative course will help you learn integrated business and marketing strategies within the global beauty sector, taking into account the differing perspectives of marketing practices across national boundaries.
• You'll learn to prioritize information that influences marketing decisions, and will develop skills in how to handle challenges that may arise within a business or brand.
• You'll get to grips with the strategic implications of the country of origin effect and how this influences customer's opinions of firms and brands.
• You'll also understand what role technology can play within the beauty business, and will master the strategic implications of segmentation, targeting and disruptive positioning within global marketing.
• As well as gaining an understanding of a brand's social responsibility in today's world, you'll then decipher the answers to the question of: What are brands really selling in the age of experiential marketing?
• Finally, you'll get the know-how into how a brand's messaging should be developed and clearly defined in order to reflect their values.