Becoming a Product Manager: A Complete Guide
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Becoming a Product Manager: A Complete Guide at Linkedin Learning Overview
Duration | 11 hours |
Total fee | ₹1,599 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Becoming a Product Manager: A Complete Guide at Linkedin Learning Highlights
- Earn a sharable certificate
Becoming a Product Manager: A Complete Guide at Linkedin Learning Course details
- In this course, get answers to those questions—and more—as learner learn about the different tools and techniques needed to successfully coordinate all aspects of product development
- Instructors Cole Mercer and Evan Kimbrell go over the major phases of the product lifecycle and discuss how approaches like agile, scrum, and kanban actually work in real-world situations
- Learner will learn how to address real user needs, approach customer development, run MVP experiments, sketch out mobile apps, work with stakeholders, and much more
Becoming a Product Manager: A Complete Guide at Linkedin Learning Curriculum
Introduction to Product Management
What is a product manager?
What is a product?
Three different types of product manager roles
How to think about the type of PM you want to be
Product vs. Project management
A day in the life
Why product management is awesome
Hooray for free stuff
Introduction to Product Development
The four major phases of the product lifecycle
Product lifecycle phases: Real-world examples
Product development process
Getting deeper into the product development process
What is Lean Product Development?
What is Agile?
What is Scrum and how does it work?
What is Kanban and how does it work?
What is Waterfall development?
Real-world examples of Waterfall and Agile
Ideas and User Needs
Introduction to ideas and user needs
Where ideas come from as a PM
Getting to the real user needs
Users vs. Customers
Competitive and Market Analysis
Market research: Sizing the market
Introduction to finding competitors
Find competitors as a product manager
Direct, indirect, and potential competitors and their impact
The five criteria for understanding competitors
The last three criteria for understanding competitors
Monitor competitors
What is a feature table?
Put together a feature table
Practice building a feature table
What do we ultimately care about as a product manager?
Customer Development
What is customer development?
The four types of interviews
Key differences in customer development
Who you should talk to
Find interviewees externally
Find interviewees internally
How to get them to talk
Practice writing emails
How to run a customer interview correctly
Good questions, bad questions
Build user personas off your interviews
Real-world examples of user persona
The product manager and the data diet
Designing and Running Experiments
What is an MVP?
How do product managers think about MVPs?
Seven steps to running an MVP experiment
Identify your assumptions
Follow along: Identify the assumption for Zirx
Find the riskiest assumption of them all
Make decisions: The risk/difficulty square
What is a hypothesis?
Put together a hypothesis
Follow along: Identify Zirx's hypothesis
What's a minimum criterion for success?
Create a formula for your MCS
Optional: Make the calculation for startups
MVP techniques: Emails, shadows, 404, and coming soon
More MVP techniques: Explainer, fake landing page, and pitch experiments
Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz
Email based MVPs
Shadow buttons
404 and coming soon MVPs
Explainer videos
Piecemeal MVPs
Concierge service MVPs
Optional: How do big companies think about MVP experiments?
Evaluating results and learning from them
Conceptualizing the Solution
Introduction to Wireframing
Wireframe, Mockup, Prototype
Jump into Sketching
Sketching out a mobile app
Using POP
Intro to Balsamiq
Building YouTube in Balsamiq
Metrics for Product Managers: Defining Success and Measuring Results
Introduction to metrics
Real-life examples of metrics
Metrics of all kinds
How to pick good metrics
Using the HEART metrics framework: Part 1
Using the HEART metrics framework: Part 2
Using the AARRR (Pirate) metrics framework
Tracking your metrics in practice
Building the Product: Project Management for PMs
Introduction to epics
Let's get into epic specs
User stories and acceptance criteria
Real-life examples of epics, specs, user stories, and the backlog
Estimations and velocity
Roadmapping
Prioritization
Working with People and Stakeholders
General communication skills
Working with engineers
Working with designers
Working with executives and others
What You Should Do to Prepare Yourself for the Job
Get relevant experience
Build a portfolio with a side project
Brand yourself
How to Look for a Job in Product Management
Where to look and what to look for
Inside advice on your PM job hunt
How to Get the Job in Product Management
Resumes
Interview for product management
How to answer interview questions the right way
Insider tips for getting the job
After You've Got the Job
The first things to do
Summary of the course
Extended Interviews with Current Product Managers
Interview with Daniel Demetri, product lead at Earnest, ex-PM at Google
Interview with David Lifson, VP of product at Homepolish
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Becoming a Product Manager: A Complete Guide