Brand and Product Management
4.3 /5- Offered byCoursera
Brand and Product Management at Coursera Overview
Brand and Product Management
at Coursera
Understand, use and achieve success with this unique course of Brand Management
Duration | 13 hours |
Start from | Start Now |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
Brand and Product Management at Coursera Highlights
Brand and Product Management
at Coursera
- Eminent and Experienced faculty
- Offered by ie Business School
- Earn a Certificate
- Certification Course
Read more
Brand and Product Management at Coursera Course details
Brand and Product Management
at Coursera
Skills you will learn
What are the course deliverables?
- By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
More about this course
- The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy.
Brand and Product Management at Coursera Curriculum
Brand and Product Management
at Coursera
Week 1: Launching new products and the challenge of managing their life-cycle
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line
Week 2: Knowing how to communicate your offering: Brand Architecture & naming
Week 3: Building your brand portfolio
Translating your brand into compelling customer experiences
Week 4 : Equipping and engaging employees to deliver on the brand promise.
Brand and Product Management at Coursera Admission Process
Brand and Product Management
at Coursera
Important Dates
May 25, 2024
Course Commencement Date
Other courses offered by Coursera
– / –
3 months
Beginner
View Other 6715 Courses
S
Shubhendra Singh
Brand and Product Management
Offered by Coursera
5
Learning Experience: Course was very helpful for my knowledge regarding my brand and product management, their were videos available for learning and an assessment was also taken before providing the certificate. The challenges only you will feel is, if you wont concentrate on video than you wont be able to give answer in assesment
Faculty: Faculty was very good, i personally liked the way of the teaching, you will definitely love the course
Course was very good ... I liked the way of teaching by the author and narrator. You just have to open the coursera application and search for the certifications
Course Support: Yes
Reviewed on 5 Mar 2023Read More
S
Sumantha Anantha Banavara
Brand and Product Management
Offered by Coursera
5
Learning Experience: The learning experience was great, industry specific content and the professor was very good.
Faculty: Very professional faculty and made it easy to learn
Great curriculum, on point and easy to understand
Course Support: Acquired new skills
Reviewed on 19 Dec 2022Read More
S
SWAPNIL BAHIRAT
Brand and Product Management
Offered by Coursera
5
Other: Overall Learning Experience very good Coursera is providing a great platform to learn more Skill Oriented Programmes a
Reviewed on 25 Jul 2021Read More
B
Balaji G
Brand and Product Management
Offered by Coursera
1
Other: It is a very good platform to upskill ourselves.
Reviewed on 28 May 2021Read More
R
Rajesh Kumar
Brand and Product Management
Offered by Coursera
5
Other: I liked the interactive sessions where I have to complete in lesson assessments to grab things more accurately.
Reviewed on 15 Oct 2020Read More
View All 6 Reviews
Brand and Product Management
at Coursera
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Brand and Product Management