Brand Design Foundations
4.0 /5- Offered byLinkedin Learning
Brand Design Foundations at Linkedin Learning Overview
Duration | 3 hours |
Total fee | ₹899 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Brand Design Foundations at Linkedin Learning Highlights
- Earn a sharable certificate
Brand Design Foundations at Linkedin Learning Course details
- In this course, Sean Adams, professor of branding and brand identity at ArtCenter College of Design, explains branding as a process that successfully communicates a company?s unique message
- Sean summarizes the history of branding, from the Stone Age through today
- The course explains what a brand is, the role of the designer, the elements of branding, and more
- The course describe the strategy behind creating a successful brand, including research, interviews, problem solving, and presentation
Brand Design Foundations at Linkedin Learning Curriculum
Introduction
Introduction to branding
History
The origin of branding
Branding before 1950
Branding 1950 to today
Definitions
What is a brand?
What makes a brand?
Why bother?
The designer's role
The elements of branding
Strategy 101
What to know
Research
Interviews
Problem-solving, part 1
Problem-solving, part 2
Presentation
Parts
Identity systems
The rules of logo design, part 1
The rules of logo design, part 2
Monogram
Wordmark
Icons
Logo
Flexible identities
Process
Making a wordmark
Designing a monogram
Creating an icon
Combining wordmarks, monograms, and icons
Visual System
The color palette
Making a color palette
Typography
Images
Patterns
Presentation
Presenting tips
Handoff
The standards manual, part 1
The standards manual, part 2
Brand vision book
File handoff
Conclusion
Next steps
Brand Design Foundations at Linkedin Learning Faculty details
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