Brand Management: Aligning Business, Brand and Behaviour
4.7 /5- Offered byCoursera
Brand Management: Aligning Business, Brand and Behaviour at Coursera Overview
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
Begin your Career as a Branding by brand workouts for your own brands
Duration | 24 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Brand Management: Aligning Business, Brand and Behaviour at Coursera Highlights
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
- Eminent and Experienced faculty
- offered by University of London
- Earn A Certificate
- 45% started a new career after completing
Read more
Brand Management: Aligning Business, Brand and Behaviour at Coursera Course details
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
Skills you will learn
What are the course deliverables?
- How to build brands from a broad organisational perspective
- How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome
- How to build brands in multi-brand companies, across cultures and geographies
- How to measure brand health in new ways, that is, internally in addition to externally
- How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets.
More about this course
- The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change
Brand Management: Aligning Business, Brand and Behaviour at Coursera Curriculum
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
Week 1 Brand Purpose & Experience
Week 2 Brand Design & Delivery
Week 3 Brand Leadership and Alignment
Week 4 Brand Practices & Engagement
Week 5 Brand Metrics & Returns
Brand Management: Aligning Business, Brand and Behaviour at Coursera Admission Process
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
Important Dates
May 25, 2024
Course Commencement Date
Other courses offered by Coursera
– / –
3 months
Beginner
View Other 6715 Courses
M
Manognya Satya Priya Nallamilli
Brand Management: Aligning Business, Brand and Behaviour
Offered by Coursera
4
Learning Experience: Its been great learning on the platform like courseera but issue was students like me, need more detail explanation and deeper concepts
Faculty: Yeah they were good but wee need more impressive teaching skills, as many platforms are updating like live classes
No they are not upto date but they are go with track
Course Support: I have learned a-lots of new things
Reviewed on 29 Nov 2022Read More
V
vijay anand
Brand Management: Aligning Business, Brand and Behaviour
Offered by Coursera
5
Learning Experience: Learning experience was good
Faculty: Instructors taught well
Curriculum was relevant and comprehensive
Course Support: No career support provided
Reviewed on 19 Apr 2022Read More
A
Alok Mukherjee
Brand Management: Aligning Business, Brand and Behaviour
Offered by Coursera
5
Learning Experience: Brand Image & Brand Identity, Brand Purpose, 3E model of Value Creation, Brand Experience, Digital Brand Experience and Brand Practices
Faculty: Instructors taught well
Liked the relevant examples
Course Support: Got a lot
Reviewed on 17 Apr 2022Read More
A
Abhishek salwe
Brand Management: Aligning Business, Brand and Behaviour
Offered by Coursera
5
Other: completed a certification of Brand Management, Aligning Brand ,Business & Behavior.
The aim of the course is to change the conception of brands as being an organisation\'s visual identity (e.g., logo) and image (customers\' brand associations) . It was am gud exp.
Reviewed on 11 Jul 2021Read More
G
Grace Antony
Brand Management: Aligning Business, Brand and Behaviour
Offered by Coursera
5
Other: I really liked how the course tought the real application of the business. The strategies to be consider as a Brand Manager.
Reviewed on 15 Mar 2021Read More
View All 14 Reviews
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
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