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Brand Management by EDUCBA 

  • Offered byEDUCBA

Brand Management by EDUCBA
 at 
EDUCBA 
Overview

Stay ahead of the competitive curve. Enroll in Brand Management course to increase the perceived value of a product.

Total fee

Free

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Brand Management by EDUCBA
 at 
EDUCBA 
Highlights

  • Learn from experienced and eminent professors
  • Tangible career Benefits
  • Certificate of Completion by EDUCBA
  • Full time access
Read more
Details Icon

Brand Management by EDUCBA
 at 
EDUCBA 
Course details

Who should do this course?
  • Professionals with one or two years of experience of working in a marketing position would ideally benefit from this training. Sales representatives or trainees would also profit from this brand management courses. Students looking forward to a career in public relations and corporate communications would benefit from the course. This course is ideal for MBA aspirants or final year students interested in specializing in marketing. Entrepreneurs interested to know about brand management can also gain from this course.
What are the course deliverables?
  • The Brand Management training will equip you to handle challenges related to creating and sustaining brands. You will be able to apply for a variety of openings ranging from Brand Executive to Brand Consultant. Corporate houses are on the lookout for expertise in branding. You will be able to fit their needs.
More about this course
  • When a product is introduced in the market, it seems similar to other products in its category. It may have certain distinguishing features like better quality or price or packaging, but what ultimately influences the consumer to buy the product is the viability and dependability of the brand. The brand is the distinguishing factor that can make or break a deal.Sales depend on brand awareness and brand image. Positive associations with the brand affect customer loyalty and preference. Since brands are so significant in the marketing of a product, the management of the brand also becomes equally significant.

Brand Management by EDUCBA
 at 
EDUCBA 
Curriculum

Introduction to Brand Management

Creating a Brand

Organizational Culture for Successful Brand Management

Brand Equity ' Like Money in Bank

Measuring Brand Equity ' Report Card

Consumer Behavior and Brand Buying Decisions

Section 7: Brand Positioning

Section 8: Branding and Marketing Program

Section 9: Branding and Marketing Communication

Section 10: E-Branding

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Brand Management by EDUCBA
 at 
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