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Brand New Brand 

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Brand New Brand
 at 
Coursera 
Overview

Application of brand design to showcase company<U+0092>s identity through Mood Boards, Naming Ideas, Color palette & more

Duration

22 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Future job roles

Equity Research, Game Development

Brand New Brand
 at 
Coursera 
Highlights

  • Offered by Calarts
  • Start instantly and learn at your own schedule.
  • Flexible deadlines
  • 100% Online
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Brand New Brand
 at 
Coursera 
Course details

Who should do this course?
  • Intermediate level graphic designers or anybody with a knack for design
What are the course deliverables?
  • Learn to apply brand design that showcases a company's identity
  • Helps to compose mood boards to show a brand's look and feel
  • Create a brand's logo, typeface, and color palette
  • Develop brand naming ideas
  • Self-Paced Learning Option
  • Course Videos & Readings
  • Practice Quizzes
More about this course
  • Brand New Brand course is a part of Graphic Design Specialization. It throws light on various opportunities to tie together all knowledge and skills into 1 project: a brand development guide for a company one would like to invent.
  • The entire design process is covered in this course, spanning through ideation, creation & presentation.
  • The guide will help a participant create and give a visual identity to any imaginary pertaining to a start-up company, as well as applying some visual identities to various forms.
  • One can further develop a logotype and associated graphic palette to visually represent a company, and apply the design to a mix of applications one gets to see at work.
  • One will pick up skill sin Adobe Photoshop, Adobe Indesign, Graphics and Color theory on this course.
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Brand New Brand
 at 
Coursera 
Curriculum

Ideation: Invent Your Client

Course Welcome

Overview of Project

Invent Your Client

Fake Your History

Unpack your adjectives

The Name Game

Visualization: Make Your Fake

In The Mood

Developing Your Identity Manual

Logotype: Brand Your Brand

Shapes of Letters, Shapes of Words

Typographic Skeletons

Customizing Letters

Variations and Refinement

Palette: Expand Your Brand

Adding Color

Adding a Mark/Icon

Adding a Secondary Typeface

Adding Imagery

Adding a Secret Ingredient

Application: Apply Your Brand

Brand Applications and Mock-ups

Publication: Display Your Brand

Brand Development Guide

Final Review

Brand New Brand
 at 
Coursera 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Brand New Brand
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Students Ratings & Reviews

5/5
Verified Icon1 Rating
R
Rahul Kumar
Brand New Brand
Offered by Coursera
5
Other: I really enjoyed how practical this capstone was, and I thought that the videos alongside the optional peer reviews were very helpful to get to the finished result. I thoroughly enjoyed it and believe that it helped me to gain more knowledge for creating a Brand Development process and the documentation to go alongside that.
Reviewed on 21 Oct 2020Read More
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Brand New Brand
 at 
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