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Brand Purpose: Marketing Yourself and Building Meaningful Connections 

  • Offered byFutureLearn

Brand Purpose: Marketing Yourself and Building Meaningful Connections
 at 
FutureLearn 
Overview

Duration

3 weeks

Total fee

900

Mode of learning

Online

Credential

Certificate

Details Icon

Brand Purpose: Marketing Yourself and Building Meaningful Connections
 at 
FutureLearn 
Course details

More about this course
  • Learn how to define your brand's purpose to ensure you feel confident in delivering that all-important first impression
  • Start by refining your personal pitch to maximise the short window of opportunity with a connection to make a lasting positive impression that leads to longer-term gains
  • Learn how to identify and connect with people and brands that will help you reach your strategic aims and goals, whether they be work or personal
  • Explore the role of scheduling in content creation as you start to explore creating your own content to match your brand's purpose
  • With this knowledge, learn how to develop a content strategy that lines up with the core features of your personal brand

Brand Purpose: Marketing Yourself and Building Meaningful Connections
 at 
FutureLearn 
Curriculum

Pitching your personal brand

Welcome to Week 1

Pitching with a purpose

Maximising your opportunities

Presenting your personal brand

Wrapping up Week 1

Developing brand assets

Welcome to Week 2

Scheduling

Content creation for purpose

Your content strategy

Wrapping up Week 2

Building your network

Welcome to Week 3

Engaging and collaborating

Bringing it all together: Develop your style guide

Showcasing your work

Course revision and summary

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Brand Purpose: Marketing Yourself and Building Meaningful Connections
 at 
FutureLearn 

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