Ravensbourne University London - Brand Strategy and Communication
- Offered byFutureLearn
Brand Strategy and Communication at FutureLearn Overview
Brand Strategy and Communication
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Brand Strategy and Communication at FutureLearn Highlights
Brand Strategy and Communication
at FutureLearn
- Duration 3 weeks
- Weekly study 4 hours
- 100% online Learn at your own pace
Brand Strategy and Communication at FutureLearn Course details
Brand Strategy and Communication
at FutureLearn
More about this course
- Communication within the digital landscape is core to the success of any business, but the variety of channels means that managing this can be complex
- This three-week course from Ravensbourne University and Moving Brands will introduce you to the thinking frameworks that an award-winning, international design agency like Moving Brands uses to create coherent and compelling brand stories.
- Before creating comms around a brand, you need to ask some key questions
- These questions are designed to act as a framework that informs your brand communication
- During this course, you'll learn how to plan communication that is 'alive to change' but also coherent in its articulation of value and purpose
- You'll think about the what, how, and why of a brand, using Apple as an example of great brand propositions and brand stories
- A brand's visual language and tone of voice are key building blocks of its identity and help convey the brand message
- You'll dive into the different aspects of visual language, such as typographic design, layout and composition, and iconography, as well as how brands shape a tone of voice through using language that aligns with their proposition
Brand Strategy and Communication at FutureLearn Curriculum
Brand Strategy and Communication
at FutureLearn
Thinking Frameworks
Welcome
Introduction
Alive to change
Thinking Frameworks
How your brand 'looks' and 'speaks'
Introduction.
How your brand Â?looksÂ?
How your brand speaks.
Conclusions
How your brand 'acts.'
Introduction
Brand as Experience
Brand as Action
Conclusion
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