Branding for Differential Advantage with Jagdish Sheth
- Offered byCoursera
Branding for Differential Advantage with Jagdish Sheth at Coursera Overview
Duration | 8 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Branding for Differential Advantage with Jagdish Sheth at Coursera Highlights
- Shareable Certificate
Quizzes and assessments
Flexible schedule
Branding for Differential Advantage with Jagdish Sheth at Coursera Course details
- This course suggests how branding creates value for the product through standardization and quality assurance
- Branding can also differentiate product or offering compared to competitors
- In marketing, it is the ultimate differential advantage
- Branding also creates a value independent of the product or service learner are offering
- It is an intangible asset often commanding 5-10 times product revenue
Branding for Differential Advantage with Jagdish Sheth at Coursera Curriculum
Introduction to Branding for Differential Advantage
Course Intro
The Competitive Positioning of Brands - 01
The Competitive Positioning of Brands - 02
The Competitive Positioning of Brands - 03
The Competitive Positioning of Brands - 04
The Competitive Positioning of Brands - 05
The Competitive Positioning of Brands - 06
The Competitive Positioning of Brands - 07
The Competitive Positioning of Brands - 08
The Competitive Positioning of Brands - 09
The Competitive Positioning of Brands - 10
The Competitive Positioning of Brands - 11
The Competitive Positioning of Brands - 12
The Competitive Positioning of Brands - 13
About This Course
About the Assignments
Discussion Forum Guidelines
About Peer Reviews
Module 1 Practice Quiz
Module 1 Summative Quiz
Branding for Differential Advantage (part 1)
Branding for Differential Advantage - 01
Branding for Differential Advantage - 02
Branding for Differential Advantage - 03
Branding for Differential Advantage - 04
Branding for Differential Advantage - 05
Branding for Differential Advantage - 06
Branding for Differential Advantage - 07
Branding for Differential Advantage - 08
Branding for Differential Advantage - 09
Branding for Differential Advantage - 10
Branding for Differential Advantage - 11
Branding for Differential Advantage - 12
Branding for Differential Advantage - 13
Branding for Differential Advantage - 14
Branding for Differential Advantage - 15
Branding for Differential Advantage - 16
Branding for Differential Advantage - 17
Branding for Differential Advantage - 18
Branding for Differential Advantage - 19
Branding for Differential Advantage - 20
Branding for Differential Advantage - 21
Branding for Differential Advantage - 22
Module 2A Practice Quiz
Module 2A Summative Quiz
Module 2B Practice Quiz
Module 2B Summative Quiz
Do Brands Have Nine Lives?
Do Brands Have Nine Lives? - 01
Do Brands Have Nine Lives? - 02
Do Brands Have Nine Lives? - 03
Do Brands Have Nine Lives? - 04
Do Brands Have Nine Lives? - 05
Do Brands Have Nine Lives? - 06
Do Brands Have Nine Lives? - 07
Do Brands Have Nine Lives? - 08
Do Brands Have Nine Lives? - 09
Do Brands Have Nine Lives? - 10
Do Brands Have Nine Lives? - 11
Do Brands Have Nine Lives? - 12
Do Brands Have Nine Lives? - 13
Do Brands Have Nine Lives? - 14
Do Brands Have Nine Lives? - 15
Do Brands Have Nine Lives? - 16
Do Brands Have Nine Lives? - 17
Do Brands Have Nine Lives? - 18
Do Brands Have Nine Lives? - 19
Do Brands Have Nine Lives? - 20
Do Brands Have Nine Lives? - 21
About Peer Reviews
Module 3A Practice Quiz
Module 3A Summative Quiz
Module 3B Practice Quiz
Module 3B Summative Quiz
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Student Forum
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