Branding: The Creative Journey Specialization
- Offered byCoursera
Branding: The Creative Journey Specialization at Coursera Overview
Branding: The Creative Journey Specialization
at Coursera
Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience
Duration | 20 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Branding: The Creative Journey Specialization at Coursera Highlights
Branding: The Creative Journey Specialization
at Coursera
- Eminent and Experienced faculty
- Graded programmes & assignments with peer feedback.
- Earn a Certificate after completion
Branding: The Creative Journey Specialization at Coursera Course details
Branding: The Creative Journey Specialization
at Coursera
Skills you will learn
What are the course deliverables?
- Create a value proposition for a brand: How it can be positioned and mapped
- Learn how to produce meaningful and engaging content
- Develop a complete creative pitch
- Examine Branding activities through the lens of Customer Experience.
More about this course
- This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
Branding: The Creative Journey Specialization at Coursera Curriculum
Branding: The Creative Journey Specialization
at Coursera
Introduction to branding: Segmentation
Defining the value
Building a brand house
Brand marks and visual expressions
The Capstone project
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