University of Colorado Boulder - Building and Pitching Marketing Campaigns in Tech Industries
- Offered byCoursera
Building and Pitching Marketing Campaigns in Tech Industries at Coursera Overview
Duration | 21 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Building and Pitching Marketing Campaigns in Tech Industries at Coursera Highlights
- Earn a certificate of completion
- Add to your LinkedIn profile
- 7 assignments
Building and Pitching Marketing Campaigns in Tech Industries at Coursera Course details
- What you'll learn
- Learn about the ongoing marketing campaign support and rebalancing needs.
- Learn the practices of revenue forecasting.
- Learn proven approaches to pitching innovation to executives.
- Learn how to create and employ an artistic representation of your company.
- Once we have a great strategy , much preparation remains to garner resources, plan the launch and then execute. Some industries, mostly high-end B2B, still demand the support and attention that only a human salesforce can provide. Public relations and sponsorships remain viable, traditional communication strategies. Pricing, forecasting and ROI analysis lay the foundation for profitability and the entry ticket to being taken seriously by equity investors. We take-up how to pitch those executives and VCs. Once operations are rolling, distribution, supply chains and ongoing data analytics provide the opportunity to iterate and increase performance. The means of generating that NEXT great idea are taken-up with innovation & product design, both supported by a (hopefully) strong brand and logo. Lastly we look at what truly polished companies aspire to: Customer focus and loyalty that create the ultimate prize of long-term competitive advantage.
- This course can be taken for academic credit as part of CU Boulder's Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
Building and Pitching Marketing Campaigns in Tech Industries at Coursera Curriculum
Analog Media, Digital/Analog Media Integration
When Sales Take the Lead
Building and Leading a Sales Team
Public Relations and Sponsorships
Media Integration and Marketing Mix
Welcome and Where to Find Help
Text Books for This Course
Assessments and Grading
PoM 13.1-13.3, 11.7
PoM 13.4-13.6
10 Steps to Building a High-Performing Sales Team
PoM 12.1
PoM 11.1-11.5
Introduction to Marketing Communications
Mac vs. PC Commercials
Dodge Ron Burgundy Commercials
PLAN Report Instructions and Grading Criteria
Quiz 1
Profitability Factors
Pricing
Forecasting
Calculating Return on Investment (ROI)
PoM 15.1-15.3
PoM 16.4
A Simple Guide to Marketing ROI
U.S. Adoption of Electric Vehicles Case Study
Quiz 2
U.S. Adoption of Electric Vehicles Case Study Quiz
Communicating with Executives, Pitching and Pivots
Writing for Executives: Corporate Decision-Making in Practice
Choice and Application of Analytical Tools
Pitching to Decision Makers
Pivots
A Guide to Writing Executive Summaries
How Venture Capitalists Really Assess a Pitch
Pitching at TechCrunch Disrupt (Parody)
Famous Business Pivots
Quiz 3
Company Operations
Distribution
Supply Chains
Data Analytics Part A
Data Analytics Part B
Campaign Management and Budget Reapportionment
PoM 8.1-8.5
What is a 3PL Distribution?
PoM 9.1-9.4
Patagonia Supply Chain
Segway Inventor on Potable Water
eMarketing 21.1-21.4
eMarketing 21.5-21.8
eMarketing 20.1-20.6
PoM 16.5
Quiz 4
Sustaining Innovation and Building Creative Assets
Innovation Management
Design Thinking
Building a Brand
Corporate Logos
IDEO’s Design Thinking
Why Brand Building Is Important
7 Essentials for Strong Company Branding
Branding in the Age of Social Media
A Truly Great Commercial from Levi's
Redbull Marketing Dominates
Under Armour Taps the Underdog
Then Under Armour Misses the Mark
Chipotle's Glory Days
Old Spice Hits the Funny Bone
What Makes a Good Logo: 10 Design Tips to Follow
How to Design a Logo
Quiz 5
Customer-Focus
Customer Service / Customer Centricity
Customer Relationship Management
Loyalty Programs
PoM 14.1-14.4
Zappo's: One. of the Best Customer-Centric Orgs
Customer-Centric Strategy
eMarketing 14.1-14.5
The Truth About Customer Loyalty
eMarketing 14.6-14.7
Submitting Your PLAN Report
Quiz 6
PLAN Report: Identifying, Profiling and Positioning the Firm
Building and Pitching Marketing Campaigns in Tech Industries at Coursera Admission Process
Important Dates
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