University of Maryland - Building the Business Model for Corporate Entrepreneurs
- Offered byCoursera
Building the Business Model for Corporate Entrepreneurs at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Building the Business Model for Corporate Entrepreneurs at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Building the Business Model for Corporate Entrepreneurs at Coursera Course details
- Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
- Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course:
- ? Identifying how to create and deliver value for existing and future customers of the company;
- ? Learning how to extract value for the corporate venture in a sustainable fashion;
- ? Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and
- ? Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives.
- Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model
Building the Business Model for Corporate Entrepreneurs at Coursera Curriculum
Introduction to Business Modeling
Preview of the Course
Welcome to Week One
What is a startup?
Customer, market, and value propostion
Product-market fit: The heart of the business model
Walk-through of the Business Model Canvas - Part 1
Walk-through of the Business Model Canvas - Part 2
How do you develop a business model?
Welcome to Building the Business Model for Corporate Entrepreneurs
Meet Dan Gordon
Connect with your Classmates
Our Recommended Textbook for the Course
Download the Business Model Canvas Poster
Explore the Online Master of Professional Studies in Technology Entrepreneurship
Customer Discovery and Customer Validation
Welcome to Week Two
Why talk to customers? What do they know?
How to get insights from customers
Building a pipeline of customer interviews
What to do before the interview
What to do after the interview
Cold calling 101
Talking to Humans
How to Interview a Customer (Optional)
Customer Segmentation and Analysis
Welcome to Week Three
Why have customer segments at all?
Customer segments, value propositions, and product features
Customer types
Customer segments and business models
Customer archetypes
Minimum viable product (MVP)
Market size and sizing
Physical and virtual goods
Market types
B2C and B2B markets
Crossing the chasm
An Introduction to Customer Segmentation
In the Digital Era, People, Not Processes, Are Key (Optional)
Know Your Customers? ?Jobs to Be Done? (Optional)
What Is Value? The Costco Value Proposition (Optional)
The Lean Startup Methodology (Optional)
How To Design Your Next Minimum Viable Product (Optional)
Business Model Generation
Value Proposition and Customer Segment Analysis
Customer Types and Customer Archetypes Analysis
Creating the Business Model for the Corporate Venture
Welcome to Week Four
The funnel of customer engagement
What is a channel?
Product-channel fit
Cost structure
The rest of the business model canvas
Key activities
Key partnerships
Key resources
Final Thoughts
The Elements of Value (Optional)
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)
Business Model Generation
How To Turn Corporations Into Innovation Machines (Optional)
Earn a Degree Online in Entrepreneurship and Innovation
Developing Your Business Model
Building the Business Model for Corporate Entrepreneurs at Coursera Admission Process
Important Dates
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