Business Case Analysis
5.0 /5- Offered byCoursera
Business Case Analysis at Coursera Overview
Duration | 20 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Business Case Analysis at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 5 of 5 in the Business English for Non-Native Speakers Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 20 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, German, Javanese, Russian, English, Spanish
Business Case Analysis at Coursera Course details
- The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
- (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and
- (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
Business Case Analysis at Coursera Curriculum
Week 1 Initial case analysis
Welcome
Capstone introduction
China National Consumer Goods Corporation (CNC) Business Case Study
Critical reading and analysis of the case
Language practice for writing a case analysis
Review key grammar and structure
Practice challenging grammar and structure
Week 2 Writing an informal situational analysis
Analysing the situation
Language practice for a situational analysis
Review key grammar and structure
Practice challenging grammar and structure
Week 3 Creating a draft executive summary
Creating a well-organized and logical executive summary
A review of report writing
Language practice for executive summary writing
Review key grammar and structure
Practice challenging grammar and structure
Pitching your idea
Planning content and structure of a pitch
Verbal and non verbal communication for effective delivery
Language practice for business pitches
Review challenging English sounds
Practice challenging English sounds
Week 5 - Presenting a problem or situational analysis
Conducting an audience analysis
Preparing a presentation
Tone, style and formality
Describing and explaining
Review challenging English sounds
Practice challenging English sounds
Week 6 - Presenting recommendations and justifications
Providing support for your suggestions
Understanding cross cultural communication
Hofstede's cultural dimensions
Making recommendations
Review challenging English sounds
Practice challenging English sounds
Week 7 - Capstone project
Farewell message from the teachers
Capstone project instructions
Business Case Analysis at Coursera Admission Process
Important Dates
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