OU - Business Fundamentals: Customer Engagement

Offered byFutureLearn

Business Fundamentals: Customer Engagement
at
FutureLearn
Overview

Learn how to design business and marketing activities to engage customers through relationships instead of one-off sales.

Duration	4 weeks
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate

Business Fundamentals: Customer Engagement
at
FutureLearn
Highlights

Earn a certificate from The Open University

Business Fundamentals: Customer Engagement
at
FutureLearn
Course details

Skills you will learn

Digital marketing Sales BPO Marketing Communication skills Business Development

Who should do this course?

This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing
BPO professionals can enrol for this course

What are the course deliverables?

Discuss and apply the key principles of relationship marketing to your customers.
Improve your own performance in BPO organisations of which you are a member.
Develop your analytical and prioritisation skills.
Assess and appreciate the ethical issues surrounding marketing relationships.

More about this course

This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders

Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.

Business Fundamentals: Customer Engagement
at
FutureLearn
Curriculum

How to gain the most relevant insights about customers and their needs

Designing the most appropriate products for your intended customers

Prioritising the customers who are most likely to be interested in your products

Identifying the most profitable applications of relationship marketing

Understanding the different ways you can get customers to be loyal and when to use them

Maximising the effectiveness of digital marketing for relationship building

Business Fundamentals: Customer Engagement
at
FutureLearn
Faculty details

Haider Ali

Haider is a Senior Lecturer in Marketing at the Open University and a visiting Professor at other Universities. He has consulted & taught globally and published in the Journal of Marketing Management.