Business History of the FIFA World Cup
- Offered byFutureLearn
Business History of the FIFA World Cup at FutureLearn Overview
Business History of the FIFA World Cup
at FutureLearn
Trace the historic development of the FIFA World Cup as a business entity to build expertise in sports business and management.
Duration | 3 weeks |
Total fee | ₹2,799 |
Mode of learning | Online |
Credential | Certificate |
Business History of the FIFA World Cup at FutureLearn Highlights
Business History of the FIFA World Cup
at FutureLearn
- Earn a certificate from University of York
Business History of the FIFA World Cup at FutureLearn Course details
Business History of the FIFA World Cup
at FutureLearn
More about this course
- As one of the most prestigious sporting events on the globe, the FIFA World Cup has taken on a level of scholarly significance. Analysing the tournament as a cultural and commercial phenomenon can help illuminate the role sporting mega-events play in our economies and societies.
- On this three-week course from the University of York, you'll trace the business history of the FIFA World Cup. Acknowledging the broader cultural, political, economic and social context of the tournament, you'll examine its status as a business supported by a system of increasingly powerful monopolies
- After an overview of the history of the World Cup, you'll begin digging into the commercial value of the tournament. You'll analyse how the FIFA World Cup functions as a global mega-event and a marketable product.
- Weeks 2 and 3 of the course will cover key trends and developments in the business and management of the World Cup, including sponsorship deals, media coverage, and the proliferation of other tournaments using the FIFA World Cup identity.
- This course will prepare you for further study within sports business and management. We hope you enjoy learning about the phenomenal success of the FIFA World Cup, and that it serves as a platform for advancing your interest in the field.
Business History of the FIFA World Cup at FutureLearn Curriculum
Business History of the FIFA World Cup
at FutureLearn
The World Cup in Historical Perspective
Introductions
Why a historical perspective?
Early history of the World Cup
"They think it's all over..."
The World Cup as a Megaevent
Introduction
Development of megaevents
Scale and Profitability
Into injury time
Product Development
Introduction
The Women's FIFA World Cup
Other versions: under 17, under 20 and Beach Football
Conclusion
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