UKC - Business Planning to Grow Successful Companies
- Offered byFutureLearn
Business Planning to Grow Successful Companies at FutureLearn Overview
Duration | 4 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Business Planning to Grow Successful Companies at FutureLearn Highlights
- Duration 4 weeks
- Weekly study 5 hours
- 100% online Learn at your own pace
Business Planning to Grow Successful Companies at FutureLearn Course details
- From initial idea and business strategy to funding and international expansion, this course will take you through all the steps to launching and developing a successful business.
- On this course, you'll look at the key elements of effective business planning and how to develop a business strategy. You'll also be introduced to important financial concepts and the different ways that businesses are financed.
- By evaluating case studies of successful businesses and entrepreneurs, you'll be able to develop your own business ideas, create plans and strategies to support them, and start to think about your funding options.
- An important step in assessing the feasibility of a business idea is understanding the business environment and competitors. There are many different tools that you can use to put together a market analysis.
- On this course, you'll explore the key elements of three important tools: SWOT analysis, PESTLE analysis, and Porter's five forces analysis. You'll then look at applying different models for situation audits to help build a picture of the business environment.
- There are a number of modes for expanding a business into foreign markets and each has its merits and drawbacks. Explore these different methods with a combination of case studies from real businesses and supplemental materials to help understand the different approaches to international expansion.
- Once you've learned the different methods, you can then apply them to your own business idea and discuss the suitability of each one.
Business Planning to Grow Successful Companies at FutureLearn Curriculum
Business Start Ups and Business Planning
Introduction
Characteristics of Successful Business
Introduction to Business Planning
Coming up with a Business Idea
Weekly Wrap Up
Understanding Your Business Environment
Introduction
Conducting a Situation Audit (SWOT)
Understanding the Competitive Environment
Understanding the Macro Environment
Weekly Wrap Up
Organisational Structure and Financial Planning
Welcome to Week 3
The Different Types of Organisation
Funding a Business
Financial Reporting
Weekly Wrap Up
International Expansion
Introduction
Modes of International Expansion - Importing and Exporting
Modes of International Expansion - Franchising and Licensing
Modes of International Expansion - Strategic Alliances and Joint Ventures
Modes of International expansion- WOFS
Weekly Wrap-Up
Other courses offered by FutureLearn
Student Forum
Anything you would want to ask experts?
Business Planning to Grow Successful Companies