UIUC - Business Strategy
4.3 /5- Offered byCoursera
Business Strategy at Coursera Overview
Duration | 17 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Business Strategy at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 5 of 7 in the Strategic Leadership and Management Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 17 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Business Strategy at Coursera Course details
- In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).
- ? Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance
- ? Knowledge of strategic management tools and frameworks, and apply them to real business contexts Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan
- ? How to think like a CEO, entrepreneur, or general manager.
- This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Business Strategy at Coursera Curriculum
Course Orientation
Course Welcome and Orientation
About Deepak Somaya
Syllabus
About the Discussion Forums
Glossary
Description of Organizations and Brands
Updating Your Profile
Orientation Quiz
Module 1 Overview Lecture
Executive Interviews Introduction
1-1.1: Mission, Vision & Values
Executive Expertise: Mission and Values
Mission and Values: Role of Leadership
1-2.1: Introduction to Business Models
1-2.2: The V.A.R.S. Framework, Part 1
1-2.3: The V.A.R.S. Framework, Part 2
1-3.1: Coherence, Fit and SWOT
Case Introduction ? Uber
Uber Case Study Summary
Like this course? Learn more with the iMBA! (optional)
Module 1 Overview
Module 1 Readings
Instructions for Case Study Analysis ? Uber
Module 1 Discussions
Module 1 Quiz
Module 2: External Analysis
Module 2 Overview Lecture
2-1.1 The PESTEL Framework
Executive Expertise: The External Environment
2-2.1 Structure, Conduct and Performance
2-2.2 Introducing the 5 Forces Framework
2-2.3 Applying the 5 Forces Framework
2-3.1 Dynamic Industry Analysis
Case Introduction ? The Soft Drink Industry
The Soft Drink Industry Case Study Summary
Module 2 Overview
Module 2 Readings
Module 2 Discussions
Instructions for Case Study Analysis ? The Soft Drink Industry
Module 2 Quiz
Module 3: Internal Analysis and Competitive Advantage
Module 3 Overview Lecture
3-1.1 Competitive Advantage & Firm Performance
3-2.1 Activities of the Firm
3-2.2 Resources and Capabilities
3-3.1 Sustained Competitive Advantage
Executive Expertise: Competitive Advantage
Case Introduction ? Starbucks Corporation
Starbucks Case Study Summary
Module 3 Overview
Module 3 Readings
Instructions for Case Study Analysis ? Starbucks
Module 3 Discussions
Module 3 Quiz
Module 4: Strategic Positioning and Strategic Renewal
Module 4 Introduction
4-1.1 Generic Business Strategies
Executive Expertise: Strategic Positioning
4-2.1 Dual Strategies
4-3.1 Strategic Renewal
Executive Expertise: Strategic Renewal
4-4 The Manager?s Journey: Advice from Our Experts
Course Conclusion
Gies Online Programs
Case Introduction ? Lego Group
Lego Case Study Summary
Module 4 Overview
Module 4 Readings
Module 4 Discussions
Congratulations!
Instructions for Case Study Analysis ? Lego
Module 4 Quiz
Business Strategy at Coursera Admission Process
Important Dates
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