Campaign Manager Online Courses & Certifications

When passionate about social media and with some experience in paid advertising using Google Ads or running marketing campaigns, step up with campaign manager courses. 

As a campaign manager, your responsibilities will involve core managerial functions (as expected). But, the focus will be on brand communications, generating leads and conversions, and cross-functional communication through apt offline or digital marketing channels. These should improve the company/brand's ROI or meet the specified marketing objectives. 

This high-level view of a campaign manager's job description remains similar across sectors - technology, non-profits, etc.

See what you should do to excel as a campaign manager below.  

How Can Campaign Manager Courses Help Your Career in Marketing or Communications?

Taking campaign manager courses online should help you

1. Ideate and implement strategic marketing campaigns. In short, the campaign lifecycle. 
2. Learn social media analytics with tools such as GA4 or other important social media marketing tools.
3. Manage public relations, fundraising, events, etc., by allocating resources and budget wisely. 
4. Target appropriate audiences to ensure the KPIs, such as reducing churn rate and improving ROI. Read on how top brands use target marketing strategies. 
5. Pick the right marketing channels (typically, these are multichannel campaigns or sometimes omnichannel) and analyse their performance to make decisions, post-monitoring, about increasing or reducing funding or changing the marketing strategy.
6. Collaborate with your marketing team and communicate requirements to and from sales and related functions. 
7. Ensure project management practices are followed from the beginning to the end while formulating and executing campaigns. 

Types of Campaign Manager Courses You Can Enrol

Campaign manager courses are much varied when you choose the online medium to educate yourself. And it’s for good because they can be extremely specific to an area, tool, or social network where you may need hands-on guidance. 

Or they can be quite broad and longer to cover advanced topics such as data analysis, project management best practices, and execution and tweaking campaigns for best performance. 

The choices you have to pursue these campaign manager courses online are totally based on your career or learning needs. That’s great! But it also can be overwhelming at the same time, as it can lead to option paralysis. 

For that, we have categorised the learning options available as campaign manager courses. 

Platform-Based Campaign Manager Certifications and Training

Social media platforms such as Meta and LinkedIn have their own self-service campaign management tools and tutorials. 

You can go for Meta Blueprint Certifications, which provide you with working knowledge on running the specific campaigns on Meta’s ecosystem. 

Likewise, you can choose the LinkedIn Ads certifications, which come with its own Learning Paths, Webinars, and Certification Exams.  

Among the most popular platform-based campaign management courses are from Google. Go for the Google Marketing Platform Product Certifications. Ideally, you should know about Search Engine Marketing basics or get a head start with Google Ads certifications. 

The Campaign manager 360 certification exam is one of the most popular, where Skillshop issues the validated certificate. 

Online Course Providers for In-depth Campaign Manager Training with Certificates

If you plan on getting some more training and earning employable certificates, check out the ones on campaign management available via Coursera, Great Learning, and HubSpot Academy. 

Ideally, choosing Coursera can be beneficial when you seek training from top-rated B-schools such as IE Business School, University of California, Davis, etc. You can choose between module-based learning or go for full specialisations in branding or communications to get certificates from these mentioned institutions. 

Coursera also partners with Meta to offer a good range of specialisations and modules, all of which are beginner- and intermediate-friendly. 

On the other hand, the best part about choosing Great Learning for campaign manager courses is the online PGP programmes in marketing or digital marketing you can choose.

Other than these, go check out some from Udemy as well. There are related campaign manager courses online, including programmatic advertising, product management marketing, lead generation to automation, etc. These topics are bestselling on Udemy’s platform, and most of them are updated to 2024 with new trending subjects dominating the world of campaign management. 

Learning and Mastering Tools Campaign Managers Use

Besides the dedicated campaign manager courses, these are some tools that professionals use industry-wide. Campaign management tools merge with related areas. 

1. CRM (Customer Relationship Management) for centralising customer and sales info
2. Email marketing for automating processes 
3. Project management for internal stakeholders 

You can learn them individually or quickly find most of their latest courses on the search bar of Shiksha Online. 

Eligibility for Campaign Manager Courses

Campaign manager courses online need not have any eligibility in general, but it is important to have some academic plus working knowledge. 

The thing is, most campaign manager job descriptions require a bachelor’s degree in business, communication, or a similar field. With a degree such as an online BBA or a relevant online BA, some additional work experience of two to three years in marketing should help you get into some advanced postgraduate programmes on campaign management offered by the best institutes. 

Top Campaign Manager Courses that Working Professionals Prefer

These are among the best campaign manager courses for freshers to intermediates. 

Professionals who generally enrol in these are digital marketing analysts, techpreneurs, campaign coordinators or specialists, and SEM specialists, among others. Even aspirants with no prior experience!

Supplementary Online Courses to Master Campaign Management

Additionally, you can benefit better from your career in campaign management through related courses and certifications. 

You can go for the following. 

1. Digital marketing courses 
2. Social media marketing courses
3. Google Ads courses
4. Advertising courses

You have both free and paid options to choose from, whether it’s a particular skill for personal development or a globally-employable certificate in your lasting marketing career!