Digital Skills: Web Analytics
4.0 /5- Offered byFutureLearn
Digital Skills: Web Analytics at FutureLearn Overview
Digital Skills: Web Analytics
at FutureLearn
Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.
Duration | 2 weeks |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Future job roles | Corporate Communications, Environmental Analysis, Corporate Governance |
Digital Skills: Web Analytics at FutureLearn Highlights
Digital Skills: Web Analytics
at FutureLearn
- Offered by Accenture Digital Skills
- Unlimited access to this course
- A PDF Certificate of Achievement to prove your success when you?re eligible
Digital Skills: Web Analytics at FutureLearn Course details
Digital Skills: Web Analytics
at FutureLearn
Skills you will learn
Who should do this course?
- This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
What are the course deliverables?
- Describe what analytics is
- Explain why analytics is important for business
- Identify the different types of analytics including descriptive, diagnostic and prescriptive
- Describe the various web analytics processes and metrics used to measure online success
- Describe the segmentation process and explain why it is a useful analytical technique
- Identify the challenges faced by businesses in getting the right data
- Describe what Google Analytics is and explain why it is a useful tool
More about this course
- Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.
Digital Skills: Web Analytics at FutureLearn Curriculum
Digital Skills: Web Analytics
at FutureLearn
Week 1 - Introductory analytics
Explore different types of analytics and why they are important for business
Review the processes, including measuring objectives and outcomes, to continually improve your product or business
Week 2 ? Techniques
Define segmentation and benchmarking
Explore five steps to creating a measurement plan
Learn to apply analytics by looking at some challenges for businesses
Practice how to start using Google Analytics
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S
Santhiya Karthikeyan
Digital Skills: Web Analytics
Offered by FutureLearn
3
Learning Experience: Poor learning experience
Faculty: Instructors did not teach well
Curriculum was relevant and comprehensive
Course Support: No career support provided
Reviewed on 2 Jan 2022Read More
View 1 Review
Digital Skills: Web Analytics
at FutureLearn
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