Certified Campaign Manager
5.0 /5- Offered byVSkills
Certified Campaign Manager at VSkills Overview
Duration | 12 hours |
Total fee | ₹1,999 |
Mode of learning | Online |
Credential | Certificate |
Future job roles | Agile scrum, Corporate Communications, Corporate Governance |
Certified Campaign Manager at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get Lifelong e-learning access
Certified Campaign Manager at VSkills Course details
- Creating Great Advertising Institutions
- Developing Campaign Strategies and Plans
- Branding & Positioning
- Strategic Thinking
- Creative Strategies
- Media Planning & Briefing
- This Vskills Certified Campaign Manger certification will teach you important & crucial concepts in campaign management
- Learn about campaign development and management, about various areas in advertising, it’s institutions, work flow, branding, positioning, consumer insights, campaign planning, creativity, briefing, SEO & computer and internet basics
- This course is designed to teach you necessary skills and knowledge required in managing the campaign functions and makes you skilled enough so that you can work as a campaign manager
- Vskills also help certified professionals in their career path, by providing expert guidance and placement support
Certified Campaign Manager at VSkills Curriculum
Changing World of Advertising
Introduction
Advertising
A Second Nature
Creating Great Advertising Institutions
Not Just Campaigns
Creative Ideas
The Advertising Agency
What is Client Servicing?
Jobs in a Communications Agency
Client Servicing/Account Management
Meetings
Agency Work Flow
Typical Work Flow in Agency
Advertising Objectives
Branding
Branding concept
What is Branding?
Successful Brands
Positioning
Evolution of positioning
Determining Positioning
The product
The Competition
The Customer
Product and Consumer Positioning
The Position You Want
Strategic Thinking
Advertising Strategies Spectrum
Consumer Insights
Digging consumer insights!
Apparent vs Real Reason
Informal Research
Benefit Laddering
Campaign Planning
Planning Cycle
Determining Advertising Budget
Advertising Plan an Outline
Creativity
The Creative Process
Creative Strategies
Message Formats
Practical Tips
How to Brief Creative
Copy, Folks
Copy Creation in three Steps
Copy Structure
Copy Style
Sell Creative Work
Media Planning
Being visible
Maximizing the advertising exposure!
Framework to Maximizing Advertising Exposure
Media Briefing
The Media Briefing
Being more visible
Brand Contact Points
Internet Medium
Internet be the next big medium?
Line Media
Sales Literature
Point of sale (POS) display material
Aerial advertising
CD, CD ROMs, audio and video cassettes
Ad Bags and Carrier Bags
Body Media
Advertisement Assessment
How to Present Your Work
Campaigns David Ogilvy
Computers Basics
Introduction What is Computer?
Characteristics of computer
Commonly Used Computer Terms
Units of a computer system
Representation of information
Basic Operations of a Computer Input, Process and Output
Input Devices
Output Devices
Storage Devices
Types of Software
Disk Organization Terms
Operating System
User Interface
Internet
Networking Concepts
Internet Terms (Hypertext, URL, Domain Name)
Web Browser and ISP
Upload and download files
Control of Internet
Search Engine Optimization
Social Media
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