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Digital Media Analytics: Using 'Listening Data' 

  • Offered byFutureLearn

Digital Media Analytics: Using 'Listening Data'
 at 
FutureLearn 
Overview

Explore different social listening tools and discover advanced social media analytics.

Duration

2 weeks

Total fee

Free

Mode of learning

Online

Difficulty level

Intermediate

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Future job roles

Corporate Communications, Environmental Analysis, Corporate Governance

Digital Media Analytics: Using 'Listening Data'
 at 
FutureLearn 
Highlights

  • Access to this course for 4 weeks
  • Offered by Purdue University
Details Icon

Digital Media Analytics: Using 'Listening Data'
 at 
FutureLearn 
Course details

Skills you will learn
Marketing ResearchMarketingData analysisMobile marketing
Who should do this course?
  • This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
What are the course deliverables?
  • Develop advanced methods to extract and analyse data from social media
  • Identify how API?s can be used to get relevant data to create actionable business insights
  • Explain the differences between mobile analytics and other digital analytics
  • Apply API marketing strategies effectively
  • Describe how mobile marketing strategies work
More about this course
  • On this course you?ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.You?ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced ?API spigots? or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.

Digital Media Analytics: Using 'Listening Data'
 at 
FutureLearn 
Curriculum

Advanced methods to extract and analyze data from social media

Introduction to API?s

API marketing strategies

Advantages and disadvantages of using API?s to extract and use data

Mobile marketing

Types of mobile marketing strategies

The future of mobile marketing

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Digital Media Analytics: Using 'Listening Data'
 at 
FutureLearn 

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