Certified Brand Manager
4.0 /5- Offered byVSkills
Certified Brand Manager at VSkills Overview
Duration | 24 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Future job roles | Cloudera, Event Manager , Cloud Services |
Certified Brand Manager at VSkills Highlights
- Earn a certificate of completion from Vskills
- Lifelong e-learning access
- Life time job support
Certified Brand Manager at VSkills Course details
Branding Basics
Building Successful Brands
Co-Branding and Corporate Branding
Brand Associations
Brand Loyalty
Brand Planning
Brand Positioning Strategies
Social Media Branding
This course will teach you about how to develop and manage brand image
The certification tests the candidates on various areas in brand management, product communication, brand portfolio management, brand marketing, long and short term brand portfolio development, developing consumer and customer insight-driven brand marketing strategies and digital management
Vskills Certified Brand Manager will find employment in marketing, advertising, brand management & social media departments of various companies
Certified Brand Manager at VSkills Curriculum
Branding Terms
Introduction
Glossary of Terms
Branding Basics
Introduction
The Meaning of Brands
What is Branding?
Characteristics of Brands
Central Organizing Thought
Slogan
Brand Awareness is not Everything
Establishing a Brand
Points of Parity
Brand Equity
Brand Management
Clarity
Nature of Relationship
Time-Frame
Consumers Involvement
High- Involvement Situations
Low –Involvement Situations
Too Many Walls
Discontinuity In Habits
Cultural Factors
The Concept of Perception
Principles of Proximity
Brand - Customer Relationship
Building Successful Brands
Steps in Building A Strong Brand
Own a Word or Phrase
Brand Building
Brand Symbol
Brand Character
Brand Logo
Logo Change
Counter Fakes
Brand Names and Brand Extensions
Why to Create a New Brand Name
Types of Brand Name
Image Associations
Product Associations
Name Change
Brand Extension
Image-Related Extensions
Unrelated Extensions
Nurturing Sub-Brands
Co-Branding and Corporate Branding
Finding the Right Partner
A Fruitful Relationship
Tips for a Lasting Relationship
Creating a Powerful Corporate Brand
A Qualitative Process
Corporate Ethics, Corporate Culture and Corporate Image
Managing the Corporate Image
Brand Associations and Brand Image
Types of Brand Associations
Five Ways of Help
Forms of Brand Associations
Measuring Brand Association
Qualitative Research Techniques
Quantitative Research Techniques
Brand Image
Brand Loyalty
Brand Loyalty
Retention
The Need for a Paradigm Shift
Increasing Media Clutter
Dealing with Brand Variety
Brand Relationship
The Complex Nature of Brand Linkages
Brand Relationship Management
Learning Relationships
Customer Insight-Driven Relationship
Brand Relationship Management’s Journey
Brand Equity
Understanding Brand Equity
Branding and Brand Equity
How Do You Measure Brand Equity?
Branding Promotions
Brand Management Process
Why Brand is Everything
The Brand’s Creed
Three Steps Toward Successful Branding
Does Marketing of Brand Help?
Brand Evolution
Branding Decision
Historical Evolution of Brands
An Eight-Category Typology
Value of Brands
Value of Brand to Manufacturer
Brand-Customer Relationship
Brand Identity
A Brand That Works
Brand Planning and Brand Potential
The Importance of Brand Planning
The Issues Influencing Brand Potential
The Marketing Environment
Cadbury – Case Study
Brands and Consumer Buying Process
Extended Problem Solving
Dissonance Reduction
Advice for the Marketer
Consumer Benefits and Evaluative
Consumer Search for Brand Information
Consumers Search for Brand Information
Reasons for Limited Search for External Information
Brand Information - Quality or Quantity
Clues to Evaluate Brands
Brand Names an Informational Chunks
Issues Associated with Effective Brand Names
Naming Brands - Individual or Company Name?
A Strategic Approach to Naming Brands
Screen and Select the Brand Name
Issues Associated with Effective Brand Names
The Brand as A Risk Reducer
Qualities of Powerful Names
Added Values Beyond Functionalism
Brands and Symbolism
Symbolic Branding
Functional Product
Self-Concept and Branding
Building Ladders on the Internet
Using Existing Ladders
Creating New Ladders
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Certified Brand Manager at VSkills Students Ratings & Reviews
2 Ratings- 3-42
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