Certified Business Development Manager
5.0 /5- Offered byVSkills
Certified Business Development Manager at VSkills Overview
Duration | 13 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Certified Business Development Manager at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get lifelong e-learning access
- Life time job support
Certified Business Development Manager at VSkills Course details
For executives or supervisors with extensive experience in business development
For senior executives or managers in business development of an organization
Business Development Basics
Capturing Marketing Insights
Environmental Analysis
SWOT Analysis
Key Account Management
Relationship Management
Digital Marketing
E-Commerce Marketing Practices
Conflict and Negotiation
Influence Building
International Marketing
Managing business development for an organization involves having strategic acumen for steering business development executives
It also involves providing insight and direction to business development function of organization, for increased growth and profits
Business development managers are required in organizations to take better manage the business growth of the company within available resources
The certification validates your skills in managing business development department of the company
The certificate attests to your skills in various skills, concepts, tools and techniques of business development like environmental analysis, key account management, relationship management, digital marketing, e-commerce marketing practices, conflict and negotiation, influence building and international marketing
Certified Business Development Manager at VSkills Curriculum
Business Development Basics
What is Business Development
Business Development and Other Departments
Skills for Business Development
Business Development Drivers
Business Development Process
Management Basics
What is Management
Features of Management
The Purpose of Management
Need for Management
Management Styles
Developing Marketing Strategies and Plans
Mission Statement
The Market
Competition - Direct and indirect
Sample Marketing Plan Outline
Capturing Marketing Insights
Marketing Information Systems
Analysing the Macro environment
Marketing Research
Measuring Marketing Productivity
Forecasting and Demand Measurement
Marketing Mix Modelling
Analysing Consumer Markets
Factors influencing consumer behaviour
Major Psychological Processes
Buying Decision Process
Analysing Business Markets
Organisational Buying
Business Buying Decision Process
Procurement Process
Managing B2B Customer Relationships
Environmental Analysis
PEST
Anticipating Changes in the Law
Economic Factors
International Factors
Social Factors
Technological Factors
Competitive Intelligence
Segment-Target-Position
Segmentation
Targeting
Positioning
Branding
Marketing Strategies
Strategic Intent
Ansoff’s Product/Market Matrix
The Boston Matrix
Bowman’s Strategy Clock
Generic Strategies – Michael Porter (1980)
The danger of Being ‘Stuck in the Middle’
Marketing Control
Internal Marketing
The Balanced Scorecard
Gap Analysis
KPI
SWOT Analysis
Bringing the SWOT Elements Together
SWOT Analysis – Exercise
The Marketing SWOT
Products and Markets
Market Development
Related Diversification
Unrelated Diversification
New Product Development
Prospecting, Objection Handling and Closing
Prospecting
Formulating Prospect Definitions
Searching out Potential Accounts
Sales Resistance
Closing Sales
Sales Forecasting
Types of Personal Selling Objectives
Analyzing Market Potential
Market Indexes
Sales Potential and Sales Forecasting
Sales Forecasting Methods
Qualitative Forecasting Methods
Projection of Past Sales
Time-Series Analysis
Exponential Smoothing
Regression Analysis
Econometric Model Building and Simulation
Converting Industry Forecast to Company Sales Forecast
Key Account Management
What is Key Account Management (KAM)?
Benefits and Need for KAM
Key Account Manager Skills
KAM vs Sales or Account Management
Key Account Management Process
Key Account Management Levels
Identify Key Accounts
Implementing Key Account Management
Best Practices for KAM
CRM
Who is Customer
What is CRM?
CRM Components
CRM Types
Social CRM
CRM Strategy
Relationship Management
What is Relationship?
Need for Business Relationship
Customer-Supplier Relationship Development
Relationship Management Theories
Customer Management Strategies
Digital Marketing
Introduction
E-Commerce
Search Engine Optimization
Social Media
Behavioral Targeting
Email Marketing
Customer Relationship Management
E-Commerce Marketing Practices
Pure-Click Companies
Brick-and-Click Companies
M-Commerce
Conflict and Negotiation
Overview of Conflict
Types of Conflict
Causes of Conflict
Conflict Management Technique
Negotiation and Conflict
Negotiation Basics
Preparing for the Negotiation Process
The Seven Basic Steps in Negotiation
Best Alternative to a Negotiated Agreement (BATNA)
Tactics for Negotiation Process
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Certified Business Development Manager