Certified Inbound Marketing Professional
5.0 /5- Offered byVSkills
Certified Inbound Marketing Professional at VSkills Overview
Duration | 15 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Future job roles | AngularJS, Animation, Agile scrum, Corporate Communications, Corporate finance |
Certified Inbound Marketing Professional at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get lifelong e-learning access
- Life time job support
Certified Inbound Marketing Professional at VSkills Course details
For professionals and graduates wanting to excel in their chosen areas
For those who are already working and would like to take certification for further career progression
For professionals and graduates wanting to excel in their chosen areas
It is also well suited for those who are already working and would like to take certification for further career progression
Certified Inbound Marketing Professional at VSkills Curriculum
Chapter 1: Engagement Magnets: A way to multiply results from existing reach
Introduction to Engagement Magnets
Content based engagement magnets: guides, case studies, webinars
Tool based engagement magnets: audits, strategy toolkits, worksheets
Chapter 2: Audience Aggregation for Demand Generation
Importance of Audience Aggregation
Using Email lists for Audience Aggregation
Marketing patterns to grow email lists
Chapter 3: Conversion Optimization
Understanding the buyer’s psyche
Designing user flows across your website, emails and other touchpoints
The framework for online persuasion for lead generation & sales
Visualizing micro funnels to track buyers through the purchase process
Landing page optimization & A/B testing
Chapter 4: Lifecycle Emails & Lead Nurturing
Identifying stages in buyer’s lifecycle to make leads sales-ready
Designing lifecycle emails & website customizations
Drip email marketing for lead nurturing
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