Certified Marketing Manager
- Offered byVSkills
Certified Marketing Manager at VSkills Overview
Duration | 20 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Future job roles | Manager- Sales & Marketing , Conditional Formatting, COQ, Marketing Manager , Copy writing |
Certified Marketing Manager at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get lifelong e-learning access
- Life time job support
Certified Marketing Manager at VSkills Course details
For any business professional, entrepreneur or marketer looking to improve their business and marketing skills
Core Concepts in Marketing
Developing Marketing Strategies and Plans
Capturing Marketing Insights
Connecting With Customers
Analysing Consumer Markets & Business Markets
Identifying Market Segments and Targets
Building Strong Brands & Setting Product Strategy
E-Commerce Marketing Practices
Delivering Value & Shaping The Market Offerings
Vskills Certified Marketing Management certification will teach you important & crucial concepts in marketing management
Learn to analyse & assess market opportunities, create customer value and develop customer relationship by effectively applying marketing management theories and practices
You will also learn how marketing serves as a key element in an organization’s strategy
This course is designed to teach you necessary skills and knowledge required in managing the marketing functions within a business
Certified Marketing Manager at VSkills Curriculum
Introduction To Marketing Management
Defining Marketing for the 21st Century
Core Concepts in Marketing
Marketing Environment
Company Orientation towards Market Place
The Holistic Marketing Concept
Difference between Sales & Marketing
Developing Marketing Strategies And Plans
Mission Statement
The Market
Competition - Direct and indirect
Sample Marketing Plan Outline
Capturing Marketing Insights
Marketing Information Systems
Analysing the Macro environment
Marketing Research
Measuring Marketing Productivity
Forecasting and Demand Measurement
Marketing Mix Modelling
Connecting With Customers
Creating Customer Value, Satisfaction, and Loyalty
Maximizing Customer Lifetime Value
Cultivating Customer Relationships
Customer Database and Marketing
Analysing Consumer Markets
Factors influencing consumer behaviour
Major Psychological Processes
Buying Decision Process
Analysing Business Markets
Organisational Buying
Business Buying Decision Process
Procurement Process
Managing B2B Customer Relationships
Identifying Market Segments And Targets
Levels of Market Segmentation
Approaches to Segmenting Markets
Market Targeting
Building Strong Brands
Measuring Sources of Brand Equity
Brand Image
Key Success Criteria
The Brand Value Chain
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