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Certified Marketing Manager 

  • Offered byVSkills

Certified Marketing Manager
 at 
VSkills 
Overview

Get opportunities in Banks, Private companies, MNCs, Corporates, and marketing agencies or marketing departments of various companies

Duration

20 hours

Total fee

3,499

Mode of learning

Online

Official Website

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Credential

Certificate

Future job roles

Manager- Sales & Marketing , Conditional Formatting, COQ, Marketing Manager , Copy writing

Certified Marketing Manager
 at 
VSkills 
Highlights

  • Earn a certificate of completion from Vskills
  • Get lifelong e-learning access
  • Life time job support
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Certified Marketing Manager
 at 
VSkills 
Course details

Who should do this course?

For any business professional, entrepreneur or marketer looking to improve their business and marketing skills

What are the course deliverables?

Core Concepts in Marketing

Developing Marketing Strategies and Plans

Capturing Marketing Insights

Connecting With Customers

Analysing Consumer Markets & Business Markets

Identifying Market Segments and Targets

Building Strong Brands & Setting Product Strategy

E-Commerce Marketing Practices

Delivering Value & Shaping The Market Offerings

More about this course

Vskills Certified Marketing Management certification will teach you important & crucial concepts in marketing management

Learn to analyse & assess market opportunities, create customer value and develop customer relationship by effectively applying marketing management theories and practices

You will also learn how marketing serves as a key element in an organization’s strategy

This course is designed to teach you necessary skills and knowledge required in managing the marketing functions within a business

Certified Marketing Manager
 at 
VSkills 
Curriculum

Introduction To Marketing Management

Defining Marketing for the 21st Century

Core Concepts in Marketing

Marketing Environment

Company Orientation towards Market Place

The Holistic Marketing Concept

Difference between Sales & Marketing

Developing Marketing Strategies And Plans

Mission Statement

The Market

Competition - Direct and indirect

Sample Marketing Plan Outline

Capturing Marketing Insights

Marketing Information Systems

Analysing the Macro environment

Marketing Research

Measuring Marketing Productivity

Forecasting and Demand Measurement

Marketing Mix Modelling

Connecting With Customers

Creating Customer Value, Satisfaction, and Loyalty

Maximizing Customer Lifetime Value

Cultivating Customer Relationships

Customer Database and Marketing

Analysing Consumer Markets

Factors influencing consumer behaviour

Major Psychological Processes

Buying Decision Process

Analysing Business Markets

Organisational Buying

Business Buying Decision Process

Procurement Process

Managing B2B Customer Relationships

Identifying Market Segments And Targets

Levels of Market Segmentation

Approaches to Segmenting Markets

Market Targeting

Building Strong Brands

Measuring Sources of Brand Equity

Brand Image

Key Success Criteria

The Brand Value Chain

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Certified Marketing Manager
 at 
VSkills 
Students Ratings & Reviews

4/5
Verified Icon3 Ratings
M
Monalisa Chowdhury
Certified Marketing Manager
Offered by VSkills
4
Other: The course was quite detailed. All of our doubts were constantly being cleared by the teachers. The exam system was also quite smart and hassle-free.
Reviewed on 13 Feb 2020Read More
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qna

Certified Marketing Manager
 at 
VSkills 

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