Certified Marketing Planning Manager
- Offered byVSkills
Certified Marketing Planning Manager at VSkills Overview
Duration | 18 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Future job roles | Manager- Sales & Marketing , Conditional Formatting, COQ, Marketing Manager , Copy writing |
Certified Marketing Planning Manager at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get lifelong e-learning access
- Life time job support
Certified Marketing Planning Manager at VSkills Course details
For professionals and graduates wanting to excel in their chosen areas
For those who are already working and would like to take certification for further career progression
For Job seekers looking to find employment in marketing or sales departments of various companies
Vskills certification for Marketing Planning Manager assesses the candidate as per the company’s need for marketing or sales
The certification tests the candidates on various areas in marketing audit, environmental analysis, segmentation, targeting, position, marketing strategies, SWOT, pricing, distribution, communication, implementation, ethics and digital marketing
Earning Vskills Marketing Planning Manager Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential
Certified Marketing Planning Manager at VSkills Curriculum
Marketing Plan
Introduction
Marketing Plan Aims and Objectives
Content of the Marketing Plan
Progress Measurement
Performance Analysis
Marketing Plans Usage
Marketing Planning Process
Marketing Audit
Introduction
The Marketing Audit Procedure
The Marketing Environment
Organisational Audit
Environmental Auditing
Innovation Audit
Auditing Tools
Environmental Analysis
PEST
Anticipating Changes in the Law
Economic Factors
International Factors
Social Factors
Technological Factors
Competitive Intelligence
Segment-Target-Position
Segmentation
Targeting
Positioning
Branding
Marketing Strategies
Strategic Intent
Ansoff’s Product/Market Matrix
The Boston Matrix
Bowman’s Strategy Clock
Generic Strategies – Michael Porter ()
The danger of Being ‘Stuck in the Middle’
Marketing Control
Internal Marketing
The Balanced Scorecard
Gap Analysis
KPI
SWOT Analysis
Bringing the SWOT Elements Together
SWOT Analysis – Exercise
The Marketing SWOT
Products and Markets
Market Development
Related Diversification
Unrelated Diversification
New Product Development
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