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Certified Merchandiser 

  • Offered byVSkills

Certified Merchandiser
 at 
VSkills 
Overview

Duration

13 hours

Total fee

3,499

Mode of learning

Online

Official Website

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Credential

Certificate

Certified Merchandiser
 at 
VSkills 
Highlights

  • Earn a certificate of completion from Vskills
  • Get lifelong e-learning access
  • Life time job support
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Certified Merchandiser
 at 
VSkills 
Course details

More about this course

This certification will cover various areas of merchandising of the products in retail stores

The certification tests the candidates on various areas in fashion merchandising, visual merchandising, design principles, color theory, consumer behavior, pricing, packaging, market segmentation, distribution, vendor management, import and export

Vskills Certified Merchandiser will find employment in companies specialized in merchandising & retail

Certified Merchandiser
 at 
VSkills 
Curriculum

Introduction to Merchandising

What is Merchandising?

Role of Merchandiser

Merchandising Process

Product Life Cycle

Retail Formats

Retail Strategies

 

Product Development

Concept Development

Product Design

Product Sourcing

Product Testing

Product Launch

Product Life Cycle Management

Sustainability in Product Development

 

Buying and Planning

Demand Forecasting

Order Placement

Inventory Management

Merchandise Budgeting

Open-to-Buy Management

Retail Pricing Strategies

Retail Financial Planning

 

Visual Merchandising

What is Visual Merchandising?

Design Elements

Principles of Design

Color Theory

Retail Store Design

Store Layouts

Product Placement

Customer Flow

Props

 

Retail Mathematics

Retail Calculations

Inventory Management

Sales Forecasting

Budgeting and Financial Planning

Retail Performance Metrics

 

Consumer Behavior

Consumer Psychology

Consumer Attitudes and Perceptions

Consumer Motivation

Consumer Decision Making Process

Consumer Demographics and Lifestyle

Consumer Trends and Trends Analysis

Customer Segmentation

 

Sales and Marketing

Marketing Strategy

Sales Promotion

Advertising

Public Relations

Direct Marketing

Trade Marketing

Customer Relationship Management (CRM)

 

Retail Technology

Point of Sale (POS) Systems

Customer Relationship Management (CRM) Systems

E-Commerce

Marketing Automation

Retail Analytics

Mobile Retail Technology

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Certified Merchandiser
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