Certified Search Engine Marketing Professional
- Offered byVSkills
Certified Search Engine Marketing Professional at VSkills Overview
Duration | 15 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Certified Search Engine Marketing Professional at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get lifelong e-learning access
- Life time job support
Certified Search Engine Marketing Professional at VSkills Course details
For professionals and graduates wanting to excel in their chosen areas
For those who are already working and would like to take certification for further career progression
Vskills certification for Search Engine Marketing assesses the candidate as per the company’s need for running Search Engine Marketing Campaigns across various channels including Digital Marketing techniques
The certification tests the candidates on various areas in Search Engine Optimization
Earning Vskills Search Engine Marketing Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential
Certified Search Engine Marketing Professional at VSkills Curriculum
Search Engine Marketing Overview
Understanding Google search
Rule based personalization of marketing at internet scale
Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
Pay per click overview
PPC Definition & how it function
Important Terms - Quality Score, Conversion Rate etc.
Quality Score Overview Understanding
Strategizing PPC campaigns
Setting objectives, goals & expectations
Actionable metrics for performance measurements
Formulating account structure
Effective segmentation of keywords
Usage of multiple match types
Non overlapping Ad Groups
Market Analysis
Understanding industry key drivers
Competitive Analysis
Organizational positioning
Targeting
Ad writing Techniques
Compelling ads that increase click through rates (CTR) lower costs
Understanding, Analyzing & Improving - Relevance & Quality score
Improve conversion rates Targeted ads & relevant landing pages
Ad Preview tool
Best Practices like using features such as reviews, +1 button etc
Campaign Management
Overview of the tools
Understanding advance functionality
Bid Management Plan
Understand bidding strategy
Manual vs. Automated bid management
Different bid management features CPA bidding, position preference etc
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