Certified Search Engine Marketing Masters Course
5.0 /5- Offered byDigital Vidya
Certified Search Engine Marketing Masters Course at Digital Vidya Overview
Duration | 12 hours |
Total fee | ₹11,900 |
Mode of learning | Online |
Difficulty level | Advanced |
Credential | Certificate |
Certified Search Engine Marketing Masters Course at Digital Vidya Highlights
- Earn Certification by Vskills
- 4+ Hands-on Projects
- 15000+ Free SEO Tools
- 3 Industry Certifications
- 10+ Industry Experts
- 12+ Class hours
- 3.5/4 on 3000+ Reviews
Certified Search Engine Marketing Masters Course at Digital Vidya Course details
- Sales and Business Development Professionals
- Advertising & Marketing Professionals
- CXOs
- Brand Managers and Media Planners
- Digital Marketing (SEO, PPC,SEM, Social Media) Professionals
- Web Strategists
- Product Managers
- CRM Professionals
- Management Students
- Live Instructor-led Sessions
- Life time access to Latest Content (Presentations & Videos)
- Research Based Internship
- Hands-on Projects and Assignments
- 24X7 Trainer's Support
- Certified Search Engine Marketing Masters Course (CSEMM) is a great platform for the participants who wish to develop an expertise and masters in Search Engine Marketing. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Search Engine Marketing (SEM).
Certified Search Engine Marketing Masters Course at Digital Vidya Curriculum
Search Engine Marketing Overview
This includes concepts related to Google Search and overview of Google Adwords & Yahoo Search Marketing.
Pay-per-click Overview
This includes definition, uses and important terms related to PPC viz. Conversion Rate, Quality Score.
Strategizing PPC Campaign: This involves planning process of PPC campaign so as to ensure effective segmentation of keywords and much more.
Market Analysis
Learn to understand and target the industry key drivers to perform competitive analysis.
Ad writing Techniques
Gain knowledge of Ad preview tool, learn to use features such as reviews, +1 button etc.
Campaign Management
Gain insights into the overall concept of tools and comprehend advance functionality.
Bid Management Plan
Get to learn about bidding strategy and difference between bid management features such as CPA bidding, position preference etc.
Effective Landing Pages: Learn the importance of UI/UX design and call-to-action.
Performance Tracking: Understand how to set the goals and objectives of the campaign, monitor PPC activity with Google Analytics etc.
Decipher User Psychology: Comprehend how to connect with the users and gain from prospective customers search behaviour.
Reporting & Analysis: Get to know how to collaborate PPC account with Google Analytics and accordingly design the future plan of action.
Testing: Learn about two types of testing viz. Multivariate Testing and A/B Testing.
SEM Management (Other Opportunities): Understand the concepts such as re-marketing, mobile advertising, display & video formats etc.
Certified Search Engine Marketing Masters Course at Digital Vidya Faculty details
Certified Search Engine Marketing Masters Course at Digital Vidya Entry Requirements
- Students (BBA, MBA, B.E, Commerce)
- Sales & Marketing Professionals
- Entrepreneurs/ Business Owners
- Other Professionals (IT, HR)
- Not mentioned
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Certified Search Engine Marketing Masters Course at Digital Vidya Students Ratings & Reviews
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